Marketing Manager FS and local QSR Benelux & Nordics

Posted 4 Days Ago
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Lelystad
Senior level
Food • Retail • Agriculture • Manufacturing
At McCain Foods we know the importance that food plays in people's lives.
The Role
The Marketing Manager will identify and capitalize on growth opportunities in the potato and appetizer categories within the Foodservice and Quick Service Restaurant markets for the Benelux & Nordics. Responsibilities include developing business strategies, leading marketing plans, conducting market analysis, and driving lead generation initiatives.
Summary Generated by Built In

Position Title:Marketing Manager FS and local QSR Benelux & Nordics
Position Type: Regular - Full-Time
Requisition ID: 32172
We are passionate about potatoes. But we're even more passionate about our People!
McCain knows the importance that food plays in people's lives - the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We are customer obsessed. We do this by succeeding together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together. Be a part of our family!
Job purpose:
As a Marketing manager FS & Local QSR you will identify and capitalize on growth opportunities in the potato and appetizer categories towards the Foodservice and QSR market in the respective country/region. You will contribute to the set business objectives of the region by successfully activating our propositions in collaboration with the local commercial and central European Marketing team.
This is a Benelux & Nordics role, it is mainly a home based job with lots of contact with the team along the road, in The Netherlands.
Key Responsibilities:

  • Deliver an integrated country business strategy based on European brand and activation strategy and locals opportunities
  • Lead and activate prioritized business opportunities in FS and QSR
  • Prepare and monitor the implementation of marketing plans, including (trade) marketing plans.
  • Design cluster execution plans, including strategy, budget, forecast, and reporting.
  • Drive the (online-offline) activation calendar and deliver on the lead generation objectives via campaigns and tradeshows.
  • Make recommendations for insights, growth strategies, and supporting tactics at the regional level.
  • Conduct market analysis and gain insights specific to the cluster, identifying and translating them into business opportunities.
  • Utilize market and customer insights to develop customer specific value propositions for customers.
  • Deliver strategic win-win solutions through category management principles and LTO focus.
  • Take responsibility and accountability for McCain's performance in the cluster.
  • Be and act as a team leader based on the McCain Leadership Principles.


About You:

  • Strong marketing background preferable in Food Service
  • 5+ years of experience in an FMCG company
  • Excellent communication skills, written & spoken
  • Very strong command of English and Dutch language, written & spoken
  • Strong analytical & project management skills
  • Passion for food and foodservice market
  • Digital affinity with lead generation
  • Highly organized and able to work in a fast passed work environment
  • Takes initiative and works across boundaries
  • Willingness to travel as needed


What's in it for You?

  • Opportunity to be a part of a global iconic brand, fun and high performing team
  • A varied and responsible job in an effective and international team with flat hierarchies
  • A challenging full-time job
  • Competitive salary, company car
  • Support of the supervisor and team in professional adaptation
  • Local benefit (Health and Pension insurance)
  • Partial working from home is possible
  • Opportunity to Chip In and give back to the community as part of our paid volunteer program each year
  • Friendly atmosphere.


Interested?
Apply now.
Things to remember:

  • A role with an international dimension.
  • Varied and stimulating missions.
  • Regular use of languages.
  • A team eager to welcome you.
  • An opportunity to be seized.


More information about McCain:
McCain is a family company and the world market leader in the frozen potato products market, with 22,000 employees worldwide. McCain promotes values of integrity, authenticity, commitment, and solidarity by being an agent of change in a context where the safety of all is paramount.
#LI-KW1
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Marketing; Sales
Location(s): NL - Netherlands : North Brabant : Tilburg || NL - Netherlands : Flevoland : Lelystad || NL - Netherlands : Gelderland : Wezep || NL - Netherlands : Limburg : Maastricht || NL - Netherlands : North Brabant : Cuijk || NL - Netherlands : North Brabant : Helmond || NL - Netherlands : Other : Reference job description || NL - Netherlands : Utrecht : Duurstede || NL - Netherlands : Zeeland : Kruiningen || NL - Netherlands : Zeeland : Lewedorp || NL - Netherlands : Zeeland : Rilland || NL - Netherlands : Zeeland : Yerseke
Company: McCain Foods Holland B.V.

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The Company
HQ: Florenceville-Bristol, NB
20,000 Employees
Hybrid Workplace
Year Founded: 1957

What We Do

The power it has to uplift and bring people, Guided by our purpose - Celebrating real connections through delicious, planet-friendly food - we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come.

As a privately owned family company with over 60 years of experience, a presence in over 160 countries and a global team of 22,000 people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $10 billion. Through our investment and innovation, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers.

We are passionate about supporting and developing our people-providing opportunities to grow and learn in their roles, as well as building careers for the long term.

Why Work With Us

We are working to bring digital tools and data into our processes to drive efficiency, automation and data-driven insights. From connecting our business, enabling our supply chain, supporting our customers, to reinventing agriculture. So if you are a tech expert looking to join a company transforming technology, think of McCain.

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McCain Foods Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
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