Work Schedule
Flex Shifts 40 hrs/wkEnvironmental Conditions
OfficeJob Description
How You Will Make an Impact
The PCT Demand Generation Manager is a senior individual contributor role responsible for driving demand generation, market expansion, and adoption of Thermo Fisher Scientific’s PCT biomarker portfolio across Vietnam.
This role plays a pivotal role in accelerating growth by shaping market demand, influencing key stakeholders, and ensuring high-quality execution of strategic demand generation initiatives. Operating with a high degree of autonomy, the role partners closely with distributors, internal commercial teams, product management, and regional/global stakeholders to translate strategy into measurable business impact.
Key Business Objectives & Priorities
- Drive sustainable revenue growth and increased adoption of PCT through strategic and high-impact demand generation execution.
- Establish PCT as a standard-of-care biomarker across priority segments, including:
- Acute care hospitals
- Emergency departments and ICUs
- Respiratory medicine, pediatrics, and infectious disease
- Clinical laboratories and emerging segments
- Lead the localization and execution of demand generation strategy aligned with regional/global PCT direction.
- Enable distributors/partners and commercial teams with strong value propositions, clinical evidence, and engagement tools.
- Build and expand a strong network of KOLs and key stakeholders to accelerate advocacy and adoption.
Scope of Responsibility
Individual contributor (no direct reports):
- Full ownership of demand generation strategy execution and outcomes in Vietnam.
Geographic scope:
- Nationwide responsibility across Vietnam, with focus on high-impact cities and priority institutions (e.g., HCMC, Hanoi, major provincial hospitals).
Customer & stakeholder segments:
- Physicians (emergency medicine, critical care, infectious disease, respiratory medicine, pediatrics)
- Hospital decision-makers and administrators
- Laboratory professionals
- Key Opinion Leaders (KOLs) and academic societies
- Distribution and license partners
Strategic influence:
- Provide strong input into annual operating plans, demand forecasts, partner strategy, and mid- to long-term growth initiatives.
- Act as the local market expert, contributing insights to regional and global teams.
Key Responsibilities
- Design and execute comprehensive demand generation plans tailored to the Vietnam market.
- Lead high-impact scientific and educational initiatives (e.g., symposia, workshops, hospital programs).
- Develop and localize compelling, evidence-based value messaging.
- Drive strong collaboration and alignment with distributors/partners to ensure execution excellence.
- Identify, engage, and develop KOLs to build advocacy and clinical endorsement.
- Monitor market dynamics, competitor activity, and customer insights to refine strategies.
- Track, analyze, and report KPIs, ensuring accountability for business outcomes.
- Ensure full compliance with internal policies and local regulatory requirements.
Unique Challenges & Expectations
Market shaping and development:
Vietnam represents a growth and developing market, requiring proactive efforts in awareness building, education, and demand creation.
Influence without authority:
Success depends on the ability to influence distributors, stakeholders, and internal teams without direct control.
Translating strategy into execution:
Requires strong ownership in converting regional/global strategy into impactful local execution.
Healthcare system complexity:
Navigate diverse hospital structures, procurement processes, and evolving reimbursement environments.
High autonomy and accountability:
Operate independently with strong prioritization, resilience, and ownership of results.
Minimum Requirements / Qualifications
Education
- Bachelor’s degree required
Experience
- 7–10 years of commercial experience (Sales, Marketing, Demand Generation, or Business Development)
- Proven track record of driving business growth and market development
- Experience working with distributors or external partners
- Strong cross-functional collaboration experience
Skills & Competencies
- Strong commercial acumen and strategic thinking
- Excellent stakeholder management and influencing skills (including without authority)
- Ability to operate independently with high ownership
- Strong communication skills (Vietnamese and English)
- Advanced project management and structured problem-solving skills
- Proficiency in Excel and PowerPoint
- High learning agility and adaptability
Preferred Qualifications
- Experience in healthcare, diagnostics, or regulated industries
- Experience managing KOL relationships and scientific engagement
- Experience localizing global marketing strategies and materials
- Exposure to emerging market development or category creation
Skills Required
- Bachelor's degree
- 7-10 years of commercial experience in Sales, Marketing, Demand Generation, or Business Development
- Proven track record of driving business growth.
- Experience working with distributors or external partners
- Strong cross-functional collaboration experience
Thermo Fisher Scientific Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thermo Fisher Scientific and has not been reviewed or approved by Thermo Fisher Scientific.
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Retirement Support — Retirement programs include a strong company 401(k) match and an employee stock purchase plan that add meaningful long‑term value. Feedback suggests these features stand out among core financial benefits even when base pay feels average.
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Healthcare Strength — Health coverage offers multiple national medical options alongside dental and vision, with company‑paid life and disability coverage. This breadth is considered a solid foundation even if some costs may not be the lowest among peers.
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Parental & Family Support — Paid parental and caregiver leave, backup care, adoption assistance, and specialized family resources are available. Feedback suggests these supports are a notable plus for colleagues managing family and caregiving needs.
Thermo Fisher Scientific Insights
What We Do
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.
Why Work With Us
You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.
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