POSITION: Booking Manager
DEPARTMENT: Education & Community Engagement
CLASSIFICATION: Full-time Salaried Exempt
SUPERVISOR: Chief Administrative Officer of Education & Community Engagement
OVERVIEW
Founded in 1947 by Nina Vance, the Alley Theatre is a pioneer of regional theatre, and one of the leading nonprofit theatre companies in the United States. The Alley has been awarded the prestigious Regional Theatre Tony Award® and the Texas Medal of Arts Award. The Alley has transferred productions to Broadway, Off-Broadway, major European Festivals, and to 40 American cities. Unique among regional theatres, the Alley is committed to maintaining a Resident Acting Company and providing them with work year-round. Nationally recognized directors, actors, playwrights, and designers from across the country have regularly joined the Resident Acting Company.
Rob Melrose, Artistic Director at the Alley, took over as artistic leader of the organization in 2019. His vision for the future of the Alley is both thrilling and ambitious. His strategic goals include upholding the Alley’s artistic excellence, keeping longtime Alley Theatre devotees eager to return each season, and creating productions and cultivating new audiences.
Rob Melrose and Managing Director Jennifer Bielstein along with Alley’s leadership team are committed to fostering an environment where everyone is encouraged to bring their authentic selves.
JOB STATEMENT
The Booking Manager is responsible for supporting the general management of the Education & Community Engagement (ECE) department, with a particular focus on sales, marketing and communications, and data management for ECE’s comprehensive suite of school and community programs. Reporting to the ECE Chief Administrative Officer (CAO), this position is responsible for the booking of all student matinees and touring performances. Booking Manager works closely with ECE Leadership and the Alley’s Marketing and IT Departments to build and carry out a season sales and marketing plan, facilitate programming, and strategize new opportunities.
JOB DUTIES
Sales & Logistics
- Manage the sales/booking and logistical coordination of all Alley Theatre Student Matinees and Alley Transported tours (currently 2 per year) according to capacity and income goals.
- Coordinate logistics and communication among schools/touring venues and stage managers or program staff.
- Support the management of accounts receivable; including processing district paperwork, creating and sending booking agreements and invoices, and executing transactions in Tessitura.
- Working with Guest Services to support activities that provide increased access to theatre for all community members, including special populations.
- Represent the organization at events and in community spaces that support the department’s sales and outreach efforts.
Marketing & Communications
- Cultivate and manage relationships with schools, districts, and community partners to grow participation and enhance impact.
- Work with CAO to maintain a season marketing plan that encompasses the needs of each ECE program.
- Serve as the primary liaison to the Alley’s Marketing Department, overseeing the planning, implementation, and maintenance of ECE’s marketing needs, including but not limited to: website updates, e-blasts, direct mail, social media and blog posts, templates, and digital and print material.
- Be on-hand as needed for various Alley Theatre and ECE events, with primary responsibility for ticketing.
Data Management
- Serve as the ECE Department’s lead Tessitura database user, including the building of all programs on a season and event basis, as well as attending Tessitura meetings and contributing to the department’s Tessitura strategy.
- Oversee the management of ECE contacts (individuals, schools, districts and community organizations) in Tessitura and email systems.
- Oversee systems to track registrations using Tessitura, Excel, and forms as applicable.
- Support the ECE staff’s collection of timely qualitative and quantitative program assessment, such as delivery numbers and participant feedback. Support the program staff’s creation and delivery of surveys through Survey Monkey and Microsoft Forms.
- Support the development and maintenance of the department’s Annual “Rainbow Chart”
Additionally, Manager will assist with broader departmental activities such as summer camps, on-site tours and workshops, and public events as warranted.
Alley Theatre expects the following of each employee: adheres to theatre’s policies and procedures; works in a safe manner; performs duties as workload necessitates; maintains a positive and respectful attitude; communicates regularly with supervisor about department issues; demonstrates efficient time management and prioritizes workload; demonstrates regular and consistent attendance and punctuality; meets department productivity standards; participates in Alley Theatre events as needed or required; and completes other duties as assigned.
QualificationsREQUIREMENTS (SKILLS and KNOWLEDGE)
- College degree preferred, with a minimum of 3 years of experience in a sales, marketing, or community admin role, ideally in a non-profit or arts organization.
- Experience with Tessitura or a similar CRM database.
- Proficiency in MS Excel, and the rest of the Office 365 suite
- Strong editing and proofreading abilities.
- Ability to work in a fast-paced, energized and quickly changing environment.
- A proactive approach to problem-solving with strong decision-making skills.
- Detail oriented, able to prioritize efficiently and multi-task.
- Ability to be self-directed and take initiative.
- Ability to maintain confidential information.
- Excellent verbal and written communications skills.
- Exhibits a positive attitude with good communication and interpersonal skills.
PHYSICAL REQUIREMENTS/WORKING CONDITIONS
- Typical hours are during the day, but the position requires the flexibility to be available for weekend and evening work hours as needed.
- Prolonged periods of sitting at a desk and working on a computer.
- Ability to lift and move 25 lbs.
- Must be comfortable working in a fast-paced environment where directions and priorities can change rapidly.
BENEFITS & PERKS
- Medical, dental and vision insurance
- Paid vacation, floating holiday and sick time
- 401(k) with matching, FSA, HRA (Alley paid deductible)
- Free and discounted tickets to Alley Theatre performances
- Discounted Parking ($4 Bi-weekly)
- Discounted gym membership
- Employee wellness program & Employee Assistance Program (EAP)
- Houston, TX is one of the most affordable cities in the nation with no state or city income tax.
Alley Theatre is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
The Alley Theatre is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable local, state, or federal law. We encourage people of all backgrounds to apply.
Skills Required
- Minimum of 3 years experience in sales, marketing, or community administration (ideally non-profit/arts)
- Experience with Tessitura or a similar CRM database
- Proficiency in Microsoft Excel and Office 365
- Experience creating and delivering surveys using SurveyMonkey and Microsoft Forms
- Strong editing and proofreading abilities
- Excellent verbal and written communication skills
- Detail oriented with ability to prioritize and multitask
- Proactive problem-solving and strong decision-making skills
- Ability to be self-directed and take initiative
- Ability to maintain confidential information
- College degree
- Ability to lift and move 25 lbs and flexibility for evening/weekend work
What We Do
Alley Theatre is a Tony Award-winning, leading professional nonprofit theatre company in Houston, Texas, founded in 1947. It is one of the oldest resident theatre companies in the US, known for producing a wide repertoire of plays with its resident company of actors, designers, and artisans.






