B2C Payer Member Marketing

Requisition Number: 2372653
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
The Product Marketing Manager is responsible for developing and executing go-to-market strategies for product launches and enhancements. This role serves as a marketing subject matter expert for assigned product portfolios, driving product positioning, messaging, and marketing initiatives that support business growth and client engagement. The individual will work closely with cross-functional stakeholders to identify needs, develop marketing solutions, and create effective product marketing materials.
Work Set-up:

• US Shift Schedule: 8PM-5AM Manila Time
• Hybrid Set-up
• Work Location: One Ayala, Makati

Primary Responsibilities:

• Lead the strategy and execution of go-to-market plans for new B2B/client product launches, enhancements, and initiatives
• Develop compelling product positioning, value propositions, messaging frameworks, and product naming strategies
• Create and manage product-specific and product family marketing materials, including presentations, brochures, sales enablement tools, and digital content
• Assess and interpret stakeholder needs, business requirements, and market opportunities to develop effective marketing strategies
• Partner with cross-functional teams including product, sales, operations, communications, and leadership to execute marketing initiatives
• Identify and recommend marketing solutions to address complex and non-standard business challenges
• Manage multiple projects simultaneously while ensuring quality, consistency, and adherence to timelines
• Serve as a product marketing resource and subject matter expert for assigned product families
• Monitor market trends, industry developments, and competitive activities to support product marketing strategies
• Work independently with minimal supervision while exercising sound judgment and escalating only the most complex issues
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Fluent in English with strong written and verbal communication skills
• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field; or equivalent work experience
• 5+ years of experience in marketing, communications, public relations, or a related discipline
• 5+ years of project management experience within a matrixed organization
• 5+ years of professional writing, content development, and editing experience
• 5+ years of proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint
• Demonstrated ability to manage multiple priorities and deliverables in a fast-paced environment
• Proven solid organizational, problem-solving, and stakeholder management skills
• Proven ability to work independently and collaboratively across multiple teams

Preferred Qualifications:

• Experience in healthcare, health services, insurance, or related regulated industries
• Experience supporting B2B product marketing and client-facing solutions
• Knowledge of product launch processes, market positioning, and customer engagement strategies
• Familiarity with marketing analytics, campaign measurement, and performance reporting

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
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