Senior Manager, B2B Marketing (Industries)

Job Description:

About the Team:

The Dow Jones B2B Industries Marketing team is looking to hire a collaborative and results-driven Senior Marketing Manager to support two of our B2B businesses  - Dow Jones Newswires  and Dow Jones Factiva.

As part of the Industries vertical, this B2B Industries Marketing team is responsible for driving business growth in partnership with the product and sales teams of two core businesses: Dow Jones Newswires and Dow Jones Factiva. This team runs a client centric strategy focused on developing and activating campaigns that drive awareness and growth, build our reputation and deepen relationships in select industries and accounts.

About the Role:
As Senior Marketing Manager you’ll be responsible for assisting in the planning and execution of high-impact marketing campaigns to achieve B2B business objectives for Dow Jones Newswires and Factiva. Working in tandem with key stakeholders on the product, proposition and sales teams, you’ll manage the execution of multi-channel marketing campaigns, such as digital and print ads, paid and organic social media, account-based marketing, and webinars. 

Reporting to the Senior Director of B2B Industries Marketing, you’ll work on-site in our Midtown Manhattan office at least 3 days each week.

You Will:

• Collaborate with Marketing, Sales Enablement, Sales, Product, and the Business team to develop campaigns that align product, target audiences and buying groups, driving awareness, engagement, pipeline and revenue generation.

• Conduct ongoing investigation into target industries and audience personas to deeply understand evolving customer needs; translate these insights into tailored value propositions for different end-user roles to ensure a clear connection between product features and customer value.

• Manage the execution of end-to-end marketing campaigns and oversee creative development of campaign assets, including briefs, feedback and rollout for all campaign assets.

• Test, track, and analyze the effectiveness of all campaigns and initiatives; compile regular reports to ensure marketing efforts are driving growth while strictly achieving defined ROI targets.

• Support product roll-out, enhancements and new products with associated marketing promotion for the B2B products, ensuring materials are regularly refreshed.

• Manage webinars in support of B2B products from end-to-end, including creation of assets, promotion schedules, and reporting. 

You Have:

• 9+ years of B2B Marketing experience

• Account Based Marketing (ABM) and Lead Generation experience preferred

• Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent experience; MBA a plus

• Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment

• Ability to work effectively in a matrixed company model

• Extensive written and verbal communication skills, and strong collaboration and influencing skills

• Willingness to work in our Midtown Manhattan office 3 days each week

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Our Benefits:

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at [email protected]. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area:

Dow Jones - Industries

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Base Pay Range: $140,000 - $160,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.