The Senior Product Marketing Manager owns the development and execution of GTM plans for Enterprise Subscriptions products targeting the Financial Services industry. This role focuses on defining customer segments, developing differentiated messaging, and driving adoption across key financial services audiences.
This role partners closely with Product Management, Sales, Acquisition Marketing, Retention Marketing, and Partnerships teams to align product positioning, customer needs, and GTM execution strategies that support customer acquisition, engagement, and growth.
You Will:- Develop ideal customer profiles and tailored messaging for Financial Services segments and personas.
- Create and maintain positioning and messaging frameworks aligned to customer needs and business priorities.
- Analyze market trends, customer insights, and competitive dynamics to identify opportunities for differentiation and growth.
- Partner with Product Management and Product Strategy teams to support launches, feature adoption, and customer feedback initiatives.
- Collaborate closely with Sales and Partnerships teams to align messaging with customer pain points and sales priorities.
- Develop and execute GTM plans for new and existing products, features, and services.
- Support sales enablement through training, messaging, demos, and customer-facing materials.
- Partner with Acquisition Marketing on campaigns, audience targeting, and product storytelling.
- Measure and analyze the effectiveness of GTM programs, messaging, and enablement initiatives.
- Support development of customer case studies, testimonials, and thought leadership content.
- 9+ years of experience in B2B product marketing, product management, consulting, or related fields.
- Deep expertise in Financial Services, FinTech, or business information industries.
- Experience marketing subscription-based or enterprise information products and services.
- Proven ability to develop and execute effective GTM strategies and messaging frameworks.
- Strong communication, storytelling, and presentation skills.
- Experience collaborating cross-functionally across Product, Sales, Marketing, and Partnerships teams.
- Ability to distill complex products and concepts into clear customer value propositions.
#LI-HYBRID
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - IndustriesJob Category:
Marketing & Product ManagementUnion Status:
Non-Union roleBase Pay Range: 145,000.00 - 180,000.00
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Skills Required
- 9+ years of experience in B2B product marketing, product management, consulting, or related fields
- Deep expertise in Financial Services, FinTech, or business information industries
- Experience marketing subscription-based or enterprise information products and services
- Proven ability to develop and execute effective GTM strategies and messaging frameworks
- Strong communication, storytelling, and presentation skills
- Experience collaborating cross-functionally across Product, Sales, Marketing, and Partnerships teams
- Ability to distill complex products and concepts into clear customer value propositions
What We Do
When you join Dow Jones, you become part of the most dynamic, creative and savvy news and information companies in the world. As a global leader in news and business intelligence, we're newswires, websites, newspapers, apps, newsletters, databases, magazines, and video --including some of the widest-read and most-respected brands, like The Wall Street Journal, Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Our products inform the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent. We continually develop technology to transform information into insight and prosperity. We enlighten and inspire audiences around the globe with authoritative, differentiated and trusted content.
Gallery
