B2B Proposal Storyteller & Writer

Posted Yesterday
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Hiring Remotely in United States
Remote
65K-108K Annually
Mid level
Insurance
The Role
Lead development of persuasive B2B proposals and sales enablement content by translating complex technical and business information into clear, differentiated narratives. Manage RFP responses, create pitch decks, one-pagers, case studies, and executive summaries. Collaborate with sales, product, legal, and SMEs to gather inputs, manage versions and feedback, and optimize a centralized content library for reuse across industries and buyer personas.
Summary Generated by Built In

The connected device category is in one of its most consequential moments in years — and Assurant Global Connected Living is helping shape what comes next.

We partner with many of the world's leading brands, supporting millions of customers across connected devices, homes, automobiles, and commercial equipment. Our purpose is simple: help people thrive in a connected world. As mobile, retail, OEM, and smart home ecosystems converge, customer experience, lifecycle economics, and brand trust are colliding in real time — and every proposal we win is a chance to prove what Assurant can do.

That’s where you come in. We’re looking for a B2B Proposal Storyteller & Writer who can find the through-line in complex business and technical information, translate it into a compelling business narrative, and make our value unmistakable to the clients making high-stakes decisions. This is a role for a writer who is rigorous, curious, and energized by work that directly shapes how Assurant competes and wins.

What Makes You Successful

  • You think critically and lead with business acumen. You don’t just capture information — you interrogate it, find the insight others miss, and connect it to what actually moves a deal or a client relationship forward.

  • You’re a bold storyteller. You have a point of view, you’re willing to make a confident recommendation, and you can turn complex, technical material into a narrative that’s persuasive and impossible to ignore.

  • You build relationships across the organization. You lead with high EQ, read the room, and earn trust with sales, product, legal, and SMEs — so people want to bring you their best thinking.

  • You’re collaborative without losing your edge. You balance diverse perspectives and healthy debate, then synthesize them into one clear, differentiated position.

  • You bring rigor to the craft. Attention to detail, deadline discipline, and version-control instincts are second nature — because in this role, precision is part of the persuasion.

What will be my duties and responsibilities in this role

Authoring persuasive business proposals & related materials

  • Review complex and detailed RFPs and work with the larger team to formulate the appropriate response “plan of attack”.

  • Contribute to and socialize RFP briefs that guide responses, key messages, and differentiators.

  • Translate complex products, services, technical capabilities, and detailed RFP line items into clear, concise, and persuasive client-friendly messaging that facilitates discussion and sharpens our responses.

  • Partner closely with sales, product, legal, and subject matter experts to gather inputs and shape differentiated responses.

  • Respond to RFP questions with compelling, well-positioned answers that support technical knowledge and differentiation.

  • Develop high-impact sales materials including pitch decks, one-pagers, battlecards, cover letters, and executive summaries that synthesize technical RFP responses into a compelling, high-level narrative that supports Assurant’s win strategies.

  • Tailor content to specific industries, client segments, and buyer personas to increase relevance and conversion.

  • Work with SMEs to ensure that their ideas and vision are captured and expressed appropriately.

Continuous optimization of sales enablement content  

  • Continuously improve a centralized content library of reusable responses, case studies, and proof points.

  • Create supporting content that may take the form of long- and short-form website content, as well as ad copy, video scripts, associate talking points and sales materials.

Proposal coordination and stakeholder management

  • In conjunction with the proposal coordinator, manage feedback, revisions, and document versions in a fast-paced team environment.

  • Edit and revise written content based on feedback and business requirements.

What are the requirements needed for this position?  

  • A minimum of 3 years of experience in B2B content strategy, proposal writing, sales enablement, marketing communications, or a related field; experience in consumer electronics, mobile, retail, or technology industries is preferred.

  • Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Journalism, or a related field preferred.

  • Proven writing and storytelling skills, with the ability to turn complex business and technical information into clear, persuasive content for executive, partner, and customer audiences.

  • Experience developing proposals, RFP responses, presentations, sales collateral, case studies, thought leadership, and other customer-facing content.

  • Strong collaboration skills with the ability to partner across Sales, Product, Marketing, Legal, and Subject Matter Experts to create winning content.

  • Self-motivated and adaptable, with a creative problem-solving mindset and openness to feedback and continuous improvement.

  • Highly organized with strong attention to detail, project management skills, and the ability to manage multiple priorities in a fast-paced environment.

What other skills/experience would be helpful to have?  

  • Technical fluency; comfortable using standard web-based tools typical of remote work environments.

  • Understands the balance between “perfection” and “flawed-but-adequate”, and knows how and when to prioritize one over the other.

#LI-Remote

#AssurantproudKS

Pay Range:

$64,900.00 - $108,200.00

Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.


Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.


For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.


What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.


Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.


AI and Biometric Usage

Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.


Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.


Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.


Job Scam Alert
Please be aware that during Assurant's application process, we will never ask for personal information such as your Social Security number, bank account details, or passwords. Learn more about what to look out for and how to report a scam here.

Skills Required

  • Minimum of 3 years experience in B2B content strategy, proposal writing, sales enablement, marketing communications, or a related field.
  • Proven writing and storytelling skills, able to convert complex business and technical information into clear, persuasive content for executive and customer audiences.
  • Experience developing proposals, RFP responses, presentations, sales collateral, case studies, and thought leadership content.
  • Strong collaboration skills; ability to partner across Sales, Product, Marketing, Legal, and subject matter experts.
  • Highly organized with strong attention to detail, project management skills, and ability to manage multiple priorities in a fast-paced environment.
  • Bachelor's degree in Marketing, Advertising, Business Administration, Communications, Journalism, or a related field.
  • Experience in consumer electronics, mobile, retail, or technology industries.
  • Technical fluency and comfort using standard web-based tools typical of remote work environments.
  • Creative problem-solving mindset, self-motivated, adaptable, and open to feedback and continuous improvement.

Assurant Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Assurant and has not been reviewed or approved by Assurant.

  • Healthcare Strength Healthcare coverage is described as comprehensive, with multiple medical plan options, dental and vision, and added supports like mental health and wellness programs. Eligibility extending to part-time employees working 20+ hours/week and day-one access to medical coverage strengthens perceived protection.
  • Retirement Support Retirement benefits are positioned as a standout, featuring a 401(k) with a dollar-for-dollar match up to 6% of base salary. Additional financial programs such as an employee stock purchase plan with a discount add to the overall long-term value.
  • Parental & Family Support Family-focused benefits are broad, including paid parental leave, adoption/surrogacy assistance, fertility support, and backup care offerings. These provisions indicate material support for different family-building paths and caregiving needs.

Assurant Insights

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The Company
HQ: Atlanta, GA
16,338 Employees
Year Founded: 1892

What We Do

We work with the world’s top brands to make smart devices simpler. Vehicles last longer. Homes more secure. Problems easier to solve. And we volunteer in communities all over the globe to help the world become a greener, better place. We come from a variety of countries, cultures, and backgrounds. But we’re united by our enduring values of common sense, common decency, uncommon thinking, and uncommon results. So connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. We protect and secure: 62 million mobile devices 54 million motor vehicles 102 million household valuables, appliances, and electronics 31 million mortgages 55 million travelers and credit card holders And that's just the beginning.

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