B2B Marketing Manager – FAST Channels & Ad Sales (B2B)
Role Summary
Mexico | SPT U.S. Hispanic & Latin America
The Marketing Manager will support the development and execution of B2B marketing initiatives for SPT’s FAST channels and Ad Sales business across U.S. Hispanic, Mexico, Brazil, and Panregional markets. This role sits at the intersection of FAST distribution and Ad Sales, helping drive partner engagement, commercial positioning, and marketing execution across platforms.
The position will focus on supporting FAST channel growth through platform marketing coordination while also contributing to advertising sales materials, trade communications, and client-facing initiatives across TV Networks, FAST, and YouTube.
Key Responsibilities
FAST Channels – B2B & Platform Marketing Support
- Support marketing initiatives for FAST channel distribution across platform partners (e.g., Samsung TV Plus, Pluto TV, Roku, Vizio, etc.)
- Coordinate delivery of marketing assets for platform onboarding, promotions, and seasonal/tentpole initiatives
- Assist in managing partner marketing calendars and ensuring timely execution of campaigns and promotional placements
- Track and report on platform marketing performance metrics (e.g., impressions, CTR, placements)
Ad Sales Marketing (Panregional & Mexico)
- Support the development of B2B marketing materials for Ad Sales, including presentations, one-sheets, and sales collateral across TV Networks, FAST, and YouTube
- Partner with Ad Sales teams to align marketing materials with commercial priorities and client needs
- Assist in the execution of trade marketing initiatives, industry events, and client-facing campaigns
Creative & Content Coordination
- Collaborate with internal creative teams to develop and deliver marketing assets (key art, videos, digital assets) for FAST channels and Ad Sales initiatives
- Ensure consistency of branding and messaging across platforms and materials
- Support the development of content calendars and promotional toolkits
Cross-Functional Coordination
- Work closely with FAST Channel product team, Content Strategy, Distribution, Ad Sales, Creative, and Corporate Communications teams to ensure alignment across initiatives
- Support internal and external communications, including trade announcements and partner updates
- Manage timelines, deliverables, and approvals across multiple stakeholders and markets
Qualifications
- 5–7 years of experience in marketing, preferably within media, entertainment, or digital/streaming environments
- Experience supporting B2B marketing, ad sales, or distribution-related initiatives
- Strong understanding of the FAST/CTV/OTT ecosystem is preferred
- Experience working across multiple markets, ideally U.S. Hispanic and/or Latin America
- Strong organizational and project management skills with attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- Strong communication skills: fluency in English and Spanish required, Portuguese is a plus
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Skills Required
- 5-7 years of experience in marketing, preferably within media, entertainment, or digital/streaming environments
- Experience supporting B2B marketing, ad sales, or distribution-related initiatives
- Fluency in English and Spanish
- Strong organizational and project management skills with attention to detail
- Ability to manage multiple priorities in a fast-paced environment
- Strong understanding of the FAST/CTV/OTT ecosystem
- Experience working across multiple markets, ideally U.S. Hispanic and/or Latin America
- Portuguese language skills
- Experience with platform partners (Samsung TV Plus, Pluto TV, Roku, Vizio) and YouTube platform marketing
Sony Pictures Entertainment Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sony Pictures Entertainment and has not been reviewed or approved by Sony Pictures Entertainment.
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Healthcare Strength — Medical, dental, vision, mental-health, and wellness programs are broadly available, with recent updates such as CVS/Caremark for prescriptions on Aetna plans. Multiple plan types (including HSA‑eligible options and a California HMO) point to comprehensive coverage breadth.
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Retirement Support — A 401(k) with immediate company matching and auto-enrollment/auto-increase features supports long-term savings. Additional programs like an Employee Stock Purchase Plan and employer HSA contributions further bolster financial wellbeing.
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Parental & Family Support — Paid parental leave described as generous, along with childcare, fertility support, adoption/surrogacy assistance, and backup care, provides broad family coverage. Ancillary supports like Milk Stork and legal assistance reinforce family-related needs.
Sony Pictures Entertainment Insights
What We Do
We are in the business of creativity, making some of the most beloved film and television of all time for every platform in the world. As the most creative and proudly independent studio, our future is boundless. Sony Pictures Entertainment (SPE) is a division of Sony Group Corporation, a creative entertainment company built on a foundation of technology. Along with our sister companies, we make movies, television, music and games that engage billions of people, connecting creators and audiences around the globe. We are looking for innovators to join us as we forge the future of entertainment! SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries.
