We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.
About the Role
We are looking for a B2B Marketing Manager to accelerate top-of-funnel growth across our employer audiences - including commercial employers, universities, and health systems. Our goal is to help employees access the mental health benefits their organizations already offer. To do that, we build and optimize multi-channel acquisition campaigns that engage benefits leaders and decision-makers to generate high-quality leads and meetings for our Sales team.
In this role, you’ll help shape our early-funnel strategy, refine segmentation and messaging, and create content and programs that help employers understand the value of partnering with Rula. You’ll collaborate closely with Sales, RevOps, and other partners to increase pipeline contribution and improve conversion across the funnel. If you’re a strategic and creative marketer who wants your work to make a real difference in mental health access, we’d love to meet you.
Required Qualifications
5+ years in B2B marketing, demand generation, partner marketing, or acquisition marketing. Experience must include ownership of early-funnel execution
5+ years experience with HubSpot, Salesforce, or similar CRM + MAP systems
Demonstrated success building or scaling top-of-funnel acquisition programs that drive measurable increases in qualified lead volume
Strong analytical skills; able to build dashboards, analyze funnel metrics, and ensure accuracy in performance reporting
Experience partnering with Sales, RevOps, or AE/SDR/BDM teams to improve lead quality, routing, and conversion
Extremely strong written communication ability, with experience creating B2B content that drives TOF engagement.
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Experience in healthcare, behavioral health, benefits, or HR tech
Experience running A/B tests and optimizing messaging or creative for TOF acquisition
Experience with employer marketing, benefits buyers, or enterprise outreach motions
Background supporting outbound teams with messaging frameworks and sequencing guidance
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
Top Skills
What the Team is Saying
What We Do
We believe that when access to quality mental healthcare improves, patients, providers, and payers all benefit. And that’s why we’re on a mission to make mental healthcare work for everyone. We remove barriers and strengthen connection points between patients, providers, and payers to improve mental health outcomes.
With Rula, it’s easy for patients to find a high-quality therapist or psychiatric practitioner who meets their unique needs, accepts insurance, and is taking new patients.
For providers, Rula offers the flexibility of private practice, while also filling caseloads and offering the necessary behind-the-scenes support. Rula handles the marketing, credentialing, billing, and admin tasks so providers can focus on what they do best: providing care to those in need.
Rula is a remote-first company with teams who specialize in the areas of Clinical, Partnerships, Operations, Marketing, Engineering, Product, and more. We’re committed to reimagining how mental health is treated.
Why Work With Us
As a remote company, we're intentional about the culture we're building. We write things down, we communicate clearly, we follow-up, and we follow-through. We have high expectations for our team, and empower individuals with a high degree of trust and autonomy. In turn, we expect that individuals operate with a sense of ownership in everything.
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Rula Offices
Remote Workspace
Employees work remotely.
We're a 100% remote company.
