Accor is a worldwide leader in the Luxury and Lifestyle hospitality, with more than 500 hotels in this segment and a large pipeline of exciting openings to come.
Accor created two standalone divisions with clearly identified expertise, ambitions, and objectives, which will leverage on our strengths in order to flourish: our portfolio of unique and diverse brands, our leadership across most markets and our unrivalled development momentum in new territories.
These two divisions are:
- The “Economy, Midscale & Premium” division, to be internally named the “Power Brands” division. This entity includes the brands from the Group’s Economy, Midscale and Premium segments. It is structured around four regions, based in Paris, Sao Paulo, Singapore, and Shanghai.
- The “Luxury & Lifestyle” division, bringing together the Group’s luxury brands, as well as the lifestyle platform, Ennismore. This division, managed by brand, is structured around four “Maison”: Raffles & Fairmont (based in New York & Dubai); Orient Express (based in Paris); Sofitel, MGallery & Emblems (based in Paris) and Ennismore (based in London).
The Global Sales Luxury & Lifestyle department has a strong cross-functional role in the Luxury & Lifestyle division, to support the brands, strengthen Accor’s positioning on this market and boost high margin revenue to the L&L hotels.
The B2B Loyalty Program Marketing & Events Manager will be part of the Travel Advisors Loyalty Team, within the Global Sales Luxury & Lifestyle department. This team manages two key loyalty programs designed to engage and reward travel professionals:
- HERA, an all-in-one platform & Loyalty Program for Travel Advisors, rewarding them with points on bookings made in eligible properties
- Accor Preferred, a preferred partner program, rewarding handpicked Travel Agencies with extra commission and guests benefits, based on business targets & contractual agreement
Key Objectives:
- Action the editorial strategy and communication for HERA and Accor Preferred, ensuring tailored and personalized content.
- Take part in the execution of events and the presence of the program(s) at tradeshows
- Manage hotel visibility through HERA and Accor Preferred strategic promotions.
Roles & Responsibilities:
#1 // Communication & Editorial Strategy
- Action the HERA global editorial strategy, by overseeing the creation and distribution of monthly newsletters with agencies.
- Work on the editorial calendar for HERA, including participation to the hotel selection and adaptation of the content by region, while aligning with overall brand priorities.
- Produce tailored editorial content for Accor Preferred program, curating hotel selections and creating storytelling-driven digital brochures.
- Ensure consistency of brand voice across all channels (newsletters, website, event materials)
- Collaborate with internal teams and external providers (creative agencies and clients).
#2// Promotional Content
- Design and manage paid visibility packages for hotels within HERA, ensuring alignment with the editorial calendar.
- Collaborate with hotel teams to define exclusive offers, create content, and ensure seamless implementation and visibility on HERA platform.
#3// Events & Tradeshows
- Work on the launch of new worldwide client events (1 HERA, 2 Accor Preferred)
- Ensure HERA visibility in luxury tradeshows
- Participate in the creation of activation concepts, concept development, branding and supplier coordination for premium giveaways and creative merchandising.
- Collaborate effectively with event agencies.
- A master’s degree in Business, Sales, Marketing, Communication, Hospitality (or equivalent)
- Experience in project management, direct marketing and/or sales
- Creative mindset with experience in developing engaging content
- A strong understanding of the luxury sector and hospitality market. A good understanding of Hotel operations is a plus.
- Experience working with high-end clients or products.
- Excellent verbal and written communication skills. Ability to effectively communicate with internal and external stakeholders.
- Excellent English proficiency (written and verbal) / good French proficiency is a plus
- In-depth knowledge of Microsoft Excel, PowerPoint, Word. Knowledge of Canva. Other tools used by the team: Notion, AirTable. Sales Force. Other software is a plus
- Organizing skills, resilience, creativity, rigor, and proactivity are necessary
- Ability to problem-solve and make decisions, ability to multi-task
- Effective team-player
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What We Do
We are Accor We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world. We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts. Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
