We are seeking a data-driven B2B CRM Marketing Executive to execute reactive, and lifecycle campaigns across our SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Reporting to the B2B CRM Manager, you will build and deliver campaigns that get new products and features into salon partners' hands, respond quickly to ad hoc business needs, and keep partners engaged with the value of our SaaS products over time.
🧐 You will be responsible for:
- New Product & Feature Launch Campaigns: Execute end-to-end CRM campaigns for new SaaS product and feature launches, ensuring salon partners are informed, activated, and quickly adopting new functionality as it goes live.
- Reactive & Ad Hoc Campaigns: Manage reactive requests and ad hoc campaign needs from Product, Customer and Supply teams, turning quick-turnaround briefs into well-executed, on-brand CRM sends.
- Lifecycle & Retention Campaigns: Build and run lifecycle campaigns that consistently convey the value of our SaaS products to salon partners, reinforcing engagement and helping prevent churn.
- Multi-Market Localisation: Adapt launch, reactive, and lifecycle campaign content for multiple markets and languages, keeping messaging consistent with brand while reflecting local needs.
- Cross-Functional Coordination: Partner with Product, Sales, and Supply teams to stay ahead of upcoming launches and reactive needs, ensuring campaigns are briefed, built, and delivered on time.
💡 About Treatwell
Hi, we’re Treatwell. Nice to meet you.
We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.
But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.
If this excites you, we might just have the role for you.
Requirements
🔝 About you:
- Tech experience: 2+ years of hands-on B2B CRM or Lifecycle Marketing experience in the Tech sector (mandatory), ideally within a SaaS business. Experience working with email CRM platforms (like Hubspot) necessary.
- Agile & Data-Driven: Highly analytical, with a proven track record of using data to inform and optimise campaign targeting and performance.
- Execution & Delivery Mindset: A true “doer” who thrives on turning briefs around quickly and building campaigns end-to-end, without losing sight of quality.
- Structured yet Scrappy: Highly structured in managing multiple concurrent campaigns across markets, yet scrappy and agile when a reactive request needs to move fast.
- Languages: English fluency is a must. Any other European language is a plus.
Benefits
💼 We’ll treat you with:
- ⚖️ 28 days’ holiday, plus public holidays
- 💆♀️ A €40 voucher every month via our benefits platform Alleo – so you can treat yourself too
- 🧠 Mental health support through our partnership with OpenUp
- 🚲 The option to join the Lease a Bike scheme from your second contract onwards
- 🔒 Enrolment in the Bright Pensioen pension scheme from your second contract onwards
- 🍀 An extra day off each year – the Treat Yourself Well Day – to recharge and take time for yourself, in your own way
⚖️ Equal Opportunities
Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.
Skills Required
- At least 1 year of hands-on B2B CRM or lifecycle marketing experience in the technology sector
- Experience working with email CRM platforms such as HubSpot
- Strong analytical and data-driven campaign optimization skills
- Ability to execute campaigns end to end and manage quick-turnaround requests
- Strong organization and ability to manage multiple concurrent campaigns across markets
- Fluency in English
- Experience in a SaaS business
- Additional European language skills
What We Do
At Treatwell, we’re on a mission to digitally revolutionise the hair and beauty community. We’re the industry’s smartest salon management software, all connected to Europe’s No.1 booking platform. We work with over 55,000 salon partners across 13 countries, processing up to 1 million bookings every month. We empower hair, beauty and barber pros to do bookings and business well - connecting salon professionals with treatment-loving clients seamlessly. We’re a team of passionate and brilliantly talented people. Together, we're working to bring the hair and beauty industry online; giving everyone the freedom to book the perfect salon experience - at any time or place. But getting there means constantly evolving our team, and you might be the perfect addition. Our company values (Ambition, Speed, Collaboration & Impact) are the foundation and driving force of everything that we do. Staying true to these values empowers us to build a successful business that has a positive impact on our employees, our partners and our industry. Want to know more about Treatwell? Take a look at our careers page
