B2B Campaign Manager

Location: Milton Keynes (Hybrid Working)
Job Type: Full time, Permanent, Standard business weekday hours
Salary: Competitive

At ROI, we support 70% of the UK’s automotive brands in achieving their strategic sales goals and delivering exceptional customer service. By merging innovative marketing strategies with cutting edge tech solutions, we connect consumers and manufacturers, driving industry transformation. Our expertise shines through our work with global brands like BMW, JLR, Volvo, Kia, and Volkswagen.

UNIFI is the specialist B2B marketing division of ROI Automotive, delivering high performing marketing campaigns for leading automotive brands across the UK. Following continued growth and significant client investment, we’re expanding our team.

We’re looking for a confident, organised and results driven B2B Campaign Manager to join our growing team. This role is ideal for a marketer who thrives in a fast paced agency environment and enjoys delivering impactful campaigns, collaborating with talented teams and using insight to drive performance. Join us and play a key role in delivering integrated B2B campaigns that create measurable commercial impact for some of the automotive industry's most recognisable brands.

Reporting to the B2B Client Services Director, you will take ownership of the day to day planning, activation, optimisation and reporting of integrated B2B marketing campaigns across multiple client accounts.

Working closely with Account Managers and specialist teams, you will lead campaign delivery to ensure activity is executed efficiently to a high standard and in line with agreed strategy. This is a hands on role suited to a marketer who enjoys owning delivery, using data and insight to improve performance as well as creating compelling campaign messaging content that delivers measurable results.

• Plan and manage the end to end delivery of integrated B2B marketing campaigns across assigned accounts

• Work closely with the Account Manager to recommend the most effective channels and communications approach to meet client objectives

• Execute campaigns across multiple channels including email marketing, paid media, content marketing, marketing automation, websites and landing pages

• Create campaign delivery plans, timelines and channel activity schedules from client briefs

• Develop, review and refine campaign copy, messaging and content to ensure alignment with objectives and audience needs

• Coordinate internal teams and external partners to deliver campaign assets on time and within budget

• Monitor campaign performance against agreed KPIs and identify opportunities to optimise creative, targeting, channel mix and budget allocation

• Collaborate with Data & Insight specialists to ensure accurate tracking, reporting and actionable insights

• Support the delivery of nurture journeys, workflows and audience segmentation in partnership with automation specialists

• Identify opportunities to improve website user experience, landing page performance and content effectiveness through campaign insight and user behaviour analysis

• Work closely with Account Managers to provide updates on campaign performance, delivery progress and potential risk

• Contribute to continuous improvement of processes, operational efficiency and campaign effectiveness

• Demonstrable experience delivering B2B marketing campaigns, ideally within an agency environment.

• Experience delivering integrated B2B demand generation and demand capture campaigns.

• Strong understanding of how marketing channels perform across the B2B buyer journey.

• Experience managing campaigns across email marketing, paid social, content marketing and marketing automation platforms.

• Strong copywriting skills with the ability to create compelling campaign messaging and content.

• Confidence analysing campaign performance data and using insights to drive optimisation.

• Excellent organisation and project management skills, with the ability to manage multiple campaigns simultaneously.

• A proactive, collaborative approach with a strong sense of ownership and accountability.

• A collaborative mindset and commitment to delivering the best outcomes for clients.

• Experience within automotive B2B marketing is desirable but not essential.

We understand how important it is to look after our employees so in return for the hard work, we offer amazing benefits including:

• A £500 annual health and wellbeing allowance to use against products and services to improve your mental or physical wellness such as gym membership, sportswear, wellness apps and additional healthcare cover for dependents.

• Access to education bursaries to learn new skills.

• A day off and a voucher to get yourself something nice on your birthday.

• Company pension.

• Healthcare plans including private medical insurance and dental cover.

• 25 days annual leave rising with length of service.

• Subsidised car purchase schemes available.

If you’re interested in joining us as a B2B Campaign Manager, apply today.

We encourage applications from all backgrounds and are committed to providing an inclusive, supportive workplace.