The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions.
Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.
About the role
The AVP, HR Generalist owns the operational backbone of Tidal’s people infrastructure. This role is responsible for payroll, benefits, administrative and facilities operations — ensuring reliability, precision, and scalability as the firm grows rapidly.
This is a hands-on, execution-focused role requiring strong process discipline, sound judgment, and the ability to operate calmly in a high-growth environment.
The role reports to the SVP, Human Resources and partners closely with the VP HR Business Partner.
What you'll do
Payroll & Benefits Operations
- Own end-to-end payroll and benefits execution
- Ensure accuracy, compliance, and timely resolution of issues
- Manage vendor relationships, SLAs, and escalation paths
- Partner with Finance and Legal on compliance matters
Administrative & Facilities Leadership
- Lead the administrative team and Facilities Manager
- Redesign admin scope to align with business priorities
- Oversee office operations, expansions, and build-outs
- Ensure facilities and admin functions scale with growth
HR Operations & Infrastructure
- Build and maintain repeatable HR operational processes
- Ensure systems (including Rippling) function reliably
- Reduce operational noise and executive involvement
People Leadership
- Lead and develop admin and HR operations staff
- Ensure workloads are balanced and roles are clearly scoped
- Drive accountability, precision, and continuous improvement
Qualifications
- 6+ years of HR experience with payroll and benefits ownership
- Experience managing HR operations, admins, or facilities
- Strong execution skills and process orientation
- Calm, reliable operator in a high-growth environment
We are prioritizing candidates who are located within proximity to Chicago, IL; Milwaukee, WI; New York City, NY; and West Palm Beach, FL.
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What We Do
Tidal Financial Group is a leading ETF investment technology platform, founded in 2012 to create, manage, and grow ETFs with a focus on customer-centric solutions.
Our comprehensive platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution. With offices in New York, Chicago, Milwaukee, West Palm and Detroit, our team of ETF and financial specialists brings extensive industry experience to every partnership.
