Job Description
Are you someone who loves developing, leading and driving highly impactful omnichannel retail programs? Who loves to flex your creativity and event planning skills?
Just imagine bringing a year of retail campaigns to life in stores, then seeing the results shape future activations. Then make it real.
About the role
As our Associate Trade Marketing Manager, you'll support retail planning and activation across select accounts in partnership with Key Account Managers. You'll use data and insights to help shape strategic business plans, support collaboration with retail partners, and contribute to shopper-focused campaigns that connect with adults, parents, gift givers, shoppers, and consumers. You'll work across the LEGO® brand marketing ecosystem, helping deliver strong campaign execution through planning, activation, measurement, and learning.
Required Qualifications
Proven experience in consumer product retail, events marketing, or a related field.
Built marketing activation plans that drove demand and measurable business outcomes.
Managed briefs and evaluated creative solutions across marketing initiatives.
Led agency partnerships or agency-side marketing projects.
Executed digital commerce and retail market activation programs.
Oversaw budget management within marketing campaigns or projects.
Preferred Qualifications
Supported shopper marketing campaigns tied to key retail occasions or priorities.
Applied data and insights to develop strategic business recommendations.
Coordinated multiple concurrent projects with clear delivery against deadlines.
Presented campaign results and recommendations to business leaders or retail partners.
What you'll build
Support strategic business plan proposals using data and insights, and present recommendations during key retail planning and collaboration meetings.
Partner with the Trade Marketing team and Americas Regional Retail team to help deploy global trade strategies across select accounts.
Collaborate with Sales Account Teams and agency partners to deliver audience-first campaigns and activations.
Contribute to shopper-focused campaign planning, activation, and selling-in tied to key occasions and priorities.
Track measures of success, complete after-action reviews, and share learning locally and regionally.
Help deliver successful trade marketing campaigns during your first year in the role.
If you've worked in a role where you supported retail activation, collaborated with account teams, and helped bring campaigns from planning through measurement, you'll feel at home here. What matters most is a track record of turning insights into action and delivering strong campaign execution.
Life on the team
You'll join the trade marketing pillar within a broader team that includes Brand Marketing, Trade Marketing, Brand Relations, and Marketing Performance & Planning. Reporting to the Head of Marketing, you'll work in a hybrid rhythm and collaborate closely with colleagues across functions. We're looking for someone who enjoys working with others, adapts well to change, takes ownership, communicates clearly, brings new ideas forward, and pays close attention to detail.
What success looks like
Success means strengthening LEGO® brand presence across retail through thoughtful planning, activation, tracking, and continuous improvement. You'll work closely with the Trade Marketing team and a range of retail partners to help deliver exciting campaigns and ensure each activation contributes to annual marketing priorities. Over time, you'll become a trusted partner in turning strategy into effective retail execution.
Additional details on this position
No relocation assistance is offered for this position.
#LI-Hybrid
#LI-SW2
Compensation
The annual base salary for this position has a range from $95,458.00 - $143,188.00 based on anticipated responsibilities, market benchmarks, and organizational set-up. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law when determining the salary. A bonus scheme with a target Bonus of of the annual base salary is in place for this position as well as a standard benefit package .The comprehensive remuneration details, incl. benefits, will be communicated upon finalization of the employment offer.Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Proven experience in consumer product retail, events marketing, or a related field
- Experience building marketing activation plans that drove demand and measurable business outcomes
- Experience managing briefs and evaluating creative solutions across marketing initiatives
- Experience leading agency partnerships or agency-side marketing projects
- Experience executing digital commerce and retail market activation programs
- Experience overseeing budget management within marketing campaigns or projects
- Experience supporting shopper marketing campaigns tied to key retail occasions or priorities
- Experience applying data and insights to develop strategic business recommendations
- Experience coordinating multiple concurrent projects and meeting deadlines
- Experience presenting campaign results and recommendations to business leaders or retail partners
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
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