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As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing.
We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.
Our Values
- Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
- Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
- Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
- Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.
- Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
- Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
We're looking for a chronically online Associate Social Media Manager who moves at the speed of social. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. If you live in the comment sections, follow reality TV drama like a sport, know what’s trending before it hits the mainstream, and get Virgo-level obsessed about data and content calendars, this is the role for you.
You'll support the Social Content Lead and Senior Social Director in managing the content calendar, creating and optimizing content across TikTok, Instagram, and emerging platforms, and owning day-to-day community management from the caption to the comment section.
Where You'll Work:This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA.
In This Role, You Will:
Build and manage day-to-day posting calendars
Create and optimize social-first content for TikTok, Instagram and emerging platforms, including supporting with hands-on graphic design and video editing
Support social campaign development, including research, briefs, and creative strategy
Move a post from a raw idea to a published asset — including copywriting, asset creation, approvals, and scheduling
Write engaging captions, Threads, and tweets
Schedule, tag, and publish posts for content optimization and reporting
Reply to comments and direct messages in the brand's voice
Monitor brand mentions and sentiment across platforms
Foster fan relationships and surface earned moments
Source and manage UGC opportunities across platforms
Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines
Surface insights from comments, DMs, and cultural shifts
Help the broader team understand what's actually resonating (or not)
Pull analytics reports across platforms
Track engagement, reach, and follower growth
Apply insights to action — feed learnings back into the content daily
Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves
Surface potential risks, controversies, and emerging narratives taking place on internet communities
Identify up-and-coming creators and talent for owned social campaigns
Support and create strategic content execution and social media campaigns
Own community management
Track performance for insights-to-action
Trend watching
Skills Required:
2–4 years of hands-on social media marketing experience
Strong understanding of scheduling and listening software (i.e. Dash Social)
Ability to concept, shoot, design, edit, and publish thumb-stopping social content; video editing and graphic design experience required.
Comfortable behind or in-front-of the camera
Experience creating and executing content calendars
Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content. Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
Internet, culture, and Gen-Z fluent - knows the biggest trends, tv shows, creators, and cultural moments before they go viral
Strong writer with a sense of humor. Experience writing engaging captions and comments; fluent in Gen Z, internet, entertainment, and pop culture across the different social platforms
Proficient in graphic design and video editing software like CapCut, Figma, Canva, and Adobe Creative Suite (Premiere, Photoshop)
Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach
Comfort partnering cross-functionally with Design, PR, and Paid Media teams
Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
Able to prioritize and move fast when timelines shift or something breaks last-minute
Flexibility for occasional evenings, weekends, and local travel for events and shoots
- Flexible Vacation, 10 Sick Days
- Time off to volunteer and charitable donations matched up to $15,000 annually
- Comprehensive health, vision, and dental coverage
- 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
- 100% paid parental leave (including for non-birthing parents) and family forming benefits
- Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
- Investment in your wellness: access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
- Free subscription to Tinder Gold
Commitment to Inclusion
Skills Required
- 2-4 years of hands-on social media marketing experience
- Experience with social media scheduling and listening software, such as Dash Social
- Ability to concept, shoot, design, edit, and publish social content
- Video editing and graphic design experience
- Experience creating and executing content calendars
- Strong understanding of TikTok, Instagram, YouTube, short-form video, platform trends, and social-first storytelling
- Strong writing skills, including captions and community comments
- Proficiency with CapCut, Figma, Canva, and Adobe Creative Suite, including Premiere and Photoshop
- Strong communication, organizational, creative judgment, and ownership skills
- Ability to partner cross-functionally with Design, PR, and Paid Media teams
- Comfort using trackers and spreadsheets, including Google Sheets
- Flexibility for occasional evenings, weekends, and local travel for events and shoots
Match Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.
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Retirement Support — Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
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Parental & Family Support — Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
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Leave & Time Off Breadth — Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.
Match Group Insights
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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