We’re looking for a dynamic, creative, and forward-thinking Associate Program Manager, Social Media to join our team at TaylorMade HQ. This role is instrumental in shaping our digital identity—crafting compelling stories, amplifying our brand voice, and authentically engaging golfers around the world.
The ideal candidate is not only passionate about golf but deeply immersed in the sport’s culture and community. You'll bring a strategic mindset, bold creative instincts, and a sharp understanding of social media platforms, trends, and best practices. You’re an idea generator and a maker—excited to experiment, iterate, and bring fresh concepts to life.
As a self-starter, you thrive in a fast-paced environment—responding quickly to cultural moments, industry developments, and evolving business priorities. You’ll collaborate closely with our global social teams to deliver a best-in-class brand presence across every channel.
Essential Functions and Key Responsibilities:
- Content Strategy & Execution: Lead the development and management of the global social content calendar, ensuring seamless alignment with integrated marketing campaigns and broader business objectives.
- Content Creation & Publishing: Curate compelling content, develop high-quality creative assets, craft platform-appropriate copy, and publish engaging social posts across all major channels.
- Social Media Planning: Collaborate on monthly social media plans that support go-to-market (GTM), eCommerce, and brand-building initiatives—tailored to drive engagement and results.
- Live Golf Coverage & Storytelling: Support dynamic, real-time content creation—including video editing, social graphics, and social-first storytelling—while actively posting and amplifying Team TaylorMade moments across platforms. This includes weekend coverage, capturing timely highlights, and celebrating the achievements of our athletes as they happen.
- Paid Social Media Strategy: This role will support the execution of our paid social strategy, including the creation and implementation of paid ads on the Meta platform. The role will also collaborate closely with the digital marketing team to ensure alignment and integration across cross-functional initiatives.
- Community Engagement: Own the social care experience by managing customer inquiries and engagement through our designated community management tool—ensuring brand voice, responsiveness, and connection.
- Performs other related responsibilities as assigned
Knowledge and Skills Requirements:
- Passion for Golf: A deep enthusiasm for the game and expert-level knowledge of the sport, golf equipment, its culture, and its audience.
- Social Media Expertise: Strong understanding of features, trends, and performance strategies.
- Creative Storytelling: A proven ability to craft compelling narratives tailored to a global golf audience.
- Technical Proficiency: Must be able to assist in the creation of social media assets. Basic photo and video editing skills are required, with proficiency in tools such as Photoshop, Final Cut, or Premiere Pro strongly preferred.
- Global Collaboration: Demonstrated ability to work with international teams to maintain a consistent brand voice and visual identity across markets.
- Paid Social Knowledge: A solid understanding of paid social strategy
Education, Work Experience, and Professional Certifications:
- High school diploma required. Bachelor’s degree in marketing or communications strongly preferred.
- 3+ years of experience managing social platforms
- Experience in marketing, PR or brand teams within a consumer goods company, or equivalent account management experience
- Direct experience managing and executing Meta and Google (YouTube) ad campaigns preferred.
Work Environment / Physical Requirements:
- Normal office conditions. Consistent computer use
- Occasional travel required (estimated 10%)
- Ability to work extended hours/weekends as needed
- Light physical effort equal to frequent lifting or moving of medium weight materials (35 lbs)
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $75,000 - $82,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
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TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
Skills Required
- High school diploma
- 3+ years of experience managing social media platforms
- Strong understanding of social media features, trends, and performance strategies
- Expert-level knowledge of golf, golf equipment, its culture, and its audience
- Ability to create compelling social media narratives for a global golf audience
- Basic photo and video editing skills
- Experience working with international teams to maintain consistent brand voice and visual identity
- Solid understanding of paid social strategy
- Experience in marketing, public relations, or brand teams within a consumer goods company, or equivalent account management experience
- Bachelor’s degree in marketing or communications
- Proficiency in Photoshop, Final Cut, or Premiere Pro
- Direct experience managing and executing Meta and Google YouTube ad campaigns
TaylorMade Golf Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TaylorMade Golf Company and has not been reviewed or approved by TaylorMade Golf Company.
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Wellbeing & Lifestyle Benefits — Perks include strong product discounts, discounted golf access, gym memberships, paid holidays, and company events that add lifestyle value. These extras contribute meaningful non-cash value across many roles.
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Healthcare Strength — Medical, dental, and vision insurance are part of the standard package. Access to these core coverages is a consistent element of the offering.
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Strong & Reliable Incentives — Cash bonuses for outstanding work and commission-driven upside in certain roles can materially boost earnings. Variable pay elements help some teams view total compensation more favorably.
TaylorMade Golf Company Insights
What We Do
Overview: Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment, golf balls and accessories. TaylorMade has a history of innovative industry-leading products such as the newly launched Stealth family headlined by the 60-layer Carbon Twist Face Stealth Carbonwood Driver. TaylorMade's technological advancements touch all sectors of the golf industry with products like P Series irons, Milled Grind 3 wedges, TP5/TP5X golf balls and Spider putters. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Collin Morikawa, Tommy Fleetwood, Rickie Fowler, Matthew Wolff, Harry Higgs, SH Park, Charley Hull, Maria Fassi and Sierra Brooks. History: In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far. Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.
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