Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines broad insurance coverage with a digital risk assessment and continuous security monitoring to help organizations protect themselves in today’s hyper-connected world.
Opportunities to make an impact with bold thinking are real - and happening daily.
About the role
We’re hiring a dynamic and collaborative Associate Product Marketing Manager to play a pivotal role in communicating Coalition’s differentiated vision and value to our broker partners. This position operates at the intersection of Marketing, Sales, and Product, translating our offerings into compelling solutions that address broker and policyholder needs. The successful candidate will drive go-to-market strategies across regions, develop impactful marketing and business development campaigns, and provide crucial broker and customer insights to shape our product roadmap. Key outcomes include deepening broker relationships, increasing our share of wallet with brokers and insurance product submission pipeline, and informing strategic decisions across Marketing, Insurance, and Product teams through data-driven insights.
Responsibilities
- Strategic Planning and Go-to-Market
- Develop and implement regional go-to-market plans in alignment with overall company and marketing strategy.
- Build deep expertise in our target markets and broker and customer segments.
- Ensure campaign alignment across different channels and regions, maintaining consistent messaging while adapting to local market needs.
- Provide competitive intelligence and analysis to inform marketing strategies, product roadmaps, and sales enablement efforts.
- Manage field budgets and ensure efficient allocation of resources across regional marketing activities.
- Content Development and Campaign Execution
- Turn your knowledge into creative and compelling content to reach, engage and inspire our key audiences.
- Plan, develop, execute, and follow up on marketing campaigns with regional go-to-market teams.
- Monitor, report on, and respond to the performance of regional marketing initiatives, using data-driven insights to optimize future campaigns.
- Cross-functional Collaboration and Enablement
- Work collaboratively with cross-functional teams—product managers, sales/business development, content marketing, design, PR, and engineering—to develop go-to-market strategies and drive launches for our growing product lines.
- Create and implement strategies to enable Coalition’s customer-facing teams, including Business Development, Strategic Distribution, and Customer Success
- Amplify the voice of the customer in your work and collaboration with the product and sales teams.
- Support marketing efforts for insurance agency onboarding, affinity groups, and associations.
Skills and Qualifications
- 2+ years of experience in product marketing and/or sales enablement supporting GTM teams
- Experience with insurance is strongly preferred
- Exceptional communication skills (verbal & written) and close attention to detail
- Demonstrated track record in crafting compelling messaging, sales enablement, content, and campaigns throughout a product's lifecycle
- Extremely self-motivated, able to work in a dynamic environment on multiple projects
- Proven success working in a collaborative, team environment
Perks
- 100% medical, dental and vision coverage
- Flexible PTO policy
- Annual home office stipend and WeWork access
- Mental & physical health wellness programs (One Medical, Headspace, Gympass, and more)!
- Competitive compensation and opportunity for advancement
We’re a remote-first, mission-driven team committed to building a more inclusive culture with people of all different backgrounds. We trust our team members to take responsibility, share ownership, and put in the work to help us in our pursuit to solve digital risk.
Coalition’s exceptional growth stems from its ability to address real-world problems for organizations of all sizes and remain true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion.
We’re always looking for collaborative, inquisitive individuals to join #OurCoalition.
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Privacy Notice
Coalition is committed to protecting your privacy. We want you to understand what personal information we collect and how we use it. We also want you to understand your options regarding our collection, use, and disclosure of such information and your ability to access and correct such information. As the leading provider of active insurance, Coalition is required to adhere to certain local regulations, including U.S. federal and state laws that protect your information and our use and disclosure of it.
Information submitted, collected, and processed as part of your application is subject to Coalition's Privacy Policy.
Anti-Discrimination Notice
Coalition is proud to be an Equal Opportunity employer. It is our policy to provide equal opportunity to all individuals seeking employment without regard to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. We also prohibit harassment or discrimination of applicants based on the above-protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.
Accommodations
Coalition complies with US federal and state disability laws. Our policy is to provide reasonable accommodations to qualified individuals with disabilities, including applicants and employees unless the accommodation imposes an undue hardship. Contact us by emailing [email protected] if you require reasonable accommodation to complete this application, interview, pre-employment testing, or participating in the employee selection process.
We consider qualified applicants, regardless of criminal histories, consistent with legal requirements.
To all recruitment agencies: Coalition does not accept unsolicited agency resumes. Do not forward resumes to our email alias, employees, or other physical or virtual organization locations. Coalition is not responsible for any fees related to unsolicited resumes.
What We Do
Coalition is the leading provider of cyber insurance and security, combining comprehensive insurance and proactive cybersecurity tools to help businesses manage and mitigate cyber risk. Coalition’s unique product offerings combine best-in-class insurance and proactive cybersecurity tools to help keep businesses safe.
