WHO WE ARE
Hook is a Creative Production Agency. With a collaborative, maker-centric team, and an emphasis on production-led design, we develop creative campaigns, short-form content, and websites for well known brands.
Our mission is to integrate creative and production to help grow brands faster. But we believe what’s most important are the people who work with us and the experience they have along the way. We want clients to think of us as the best agency they’ve ever worked with, and we want everyone at Hook to feel like this is the best job they’ve had yet.
And so, Hook is organized around the idea that small, diverse and autonomous teams create better work—and a better work experience. At around 20 people each, our pod-like teams are built with a mix of designers, writers, producers, animators, and technologists. Individuals at all levels and from all backgrounds, all empowered to connect with the client and make the creative challenge their own.
WHAT’S AN ASSOCIATE MOTION DIRECTOR AT HOOK?
Associate Motion Directors are experienced leaders who are fluent in the language and practice of motion design. They are hands-on managers who operate alongside creative and design teams to produce industry-leading advertising content in a variety of animated mediums. While their performance is often directly measured by the quality of the work they produce, they understand that it’s ultimately their ability to coach and develop fellow motion design talent that drives long term success.
The daily challenges range from overseeing (and guaranteeing) motion design executions to directly leading conceptual motion design challenges for national and global brands/campaigns. With an existing team of motion designers in place, previous experience with team and project leadership within a rapid production environment will be a critical skill. Given the close proximity to marketing clients, being an excellent communicator and an overall joy-to-work-with will also go a long way toward success.
WHAT YOU’LL DO
- Collaborate with Design and Creative to ensure motion projects exceed client expectations, demonstrating the ability to provide an informed perspective on how motion design can solve a brand’s strategic challenges.
- Lead and direct a small team of motion designers in the creation of motion concepts that solve for client marketing objectives through storyboarding, research and development, motion ideation, and constructive feedback.
- Demonstrate an ability to manage multiple projects and motion designers at the same time while maintaining a clear vision of priorities in order to ensure project milestones are met.
- Interface with clients and provide insight into how motion design can help solve their project challenges. Provide alternative approaches when appropriate to help create new opportunities.
- Collaborate with Producers to solve resourcing challenges.
- Support in identifying and solving personnel challenges within the department.
- Manage multiple motion designers and effectively provide guidance that helps them overcome career challenges.
- Seek out opportunities to promote skill advancement among motion designers by engaging in and/or creating department initiatives and discussions.
- Seek out opportunities to enrich our existing culture within the department and organization.
WHAT YOU’LL NEED
- An expert understanding of the 12 Principles of Animation
- Expert proficiency in After Effects and Premiere Pro
- Working knowledge of Cinema 4D and 3D workflows, Audition (or comparable DAW), Illustrator, Photoshop, and Figma
- Deep knowledge of various video & audio formats and when to use them
- Some proficiency in one or more of the following: Premiere Pro, Animate, Audition, HTML5/CSS/Javascript, Rive
- A thorough understanding of project management and motion production workflows
- Have direct experience (and an enthusiasm for) team leadership and mentorship
- A strong motion reel or portfolio that demonstrates your abilities as an animator
- An outlook that embraces challenges and new methods of thinking
WHAT ELSE
Qualified applicants will include a resume and a statement of interest that lets us learn a little more about you.
We are a remote first organization with a “work from wherever (within the US)” approach. We're a collaborative group of people who love the internet and want to create phenomenal work. Company benefits include health, dental, matching 401k, paid vacation and holidays, and more.
At Hook we value what makes everyone different, we look for the best talent no matter the background. We know that great work requires diverse perspectives which is why we strive to create a place of belonging where everyone can express who they are. Come join us!
Hook believes in compensation transparency and equity. We’ve designed a 10-level advancement framework that’s applied consistently across disciplines and departments and aligns to location-based salary ranges. This role is leveled as an L7, Associate Director. During the interview process we’ll review your location, skills, experience, and other relevant factors to determine where you fall within our leveling framework and corresponding salary ranges. Please follow this link to learn more.
Top Skills
What We Do
Hook is a Creative Production Agency rethinking what creative partnership can mean for brands. Built first as a digital production company, we combine the multidisciplinary capabilities of in-house art and engineering talent with the strategic and creative marketing expertise of a traditional agency.
Known for our expertise in digital production, we like to think of ourselves as the new ideal in creative partnership for growing brands and products. From ads and content to experiences and experiments, our production-led approach to creative development has made us friends with many of the world’s leading brand teams.
We understand that our work gets better, faster, when the people leading it are deeply involved in its craft and creation — so we build teams with individuals at all levels, and from all backgrounds, individuals who are driven to make as much as they can with their own hands. Our teams and processes are engineered to provide more efficient, responsive, and successful ad development methods across both new creative initiatives and the extension of existing work.
Our areas of expertise include:
Campaigns & Content: The strategic/creative development and execution of brand messaging and product-focused campaigns produced with awareness and/or education goals.
Media for Growth: Tactical campaigns dedicated to increasing usage, downloads, and sign-ups — either through the development of bespoke creative or the extension of existing campaign assets.
Brand Development: The exploration and development of brand content including all design-centric needs beyond the scope of a specific ad campaign.
Digital Experience: The design, execution, and QA of marketing-focused product, narrative, and experiential websites and applications.
And while the success of our work is critical, we believe what’s most important are the people who do it and the experience they have along the way. We want clients to think of us as the most trusted agency they’ve ever worked with, and we want everyone at Hook to feel this is the best job they’ve had yet.
Why Work With Us
Our people are amazing, and they deserve an amazing workplace. Which is why we are all about supporting our own while supporting clients, and continually strive to make Hook the place where you’ll do your best work—where you’re comfortable taking risks, supported by an inclusive team, and are free to disconnect as life suggests.
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