Reporting to the Senior Manager of Integrated Marketing, you will help bring the Banana Republic brand, product campaigns and promotional strategies to life across owned consumer channels, supporting initiatives that enhance storytelling and deepen the emotional connection consumers have with our brand. The selected candidate will be responsible for but not limited to the creation and maintenance of presentation materials, calendar management, reporting and analytics, contributing to seasonal content planning, asset briefing, quality assurance and partnering with cross-functorial teams across the organization.
The ideal candidate must have strong communication skills, a keen eye for detail and the ability to manage multiple marketing projects at any given time.What You'll Do
- Support the team on the development of Email, Packaging, Naming, SMS, and Signage briefs that deliver thoughtful consumer insights, product details, and zeitgeist trends to achieve brand storytelling objectives.
- Be a resource for seasonal product knowledge for each division by developing relationships with merchandise and design, staying abreast of in-season product changes, and maintaining and updating relevant reference documents.
- Create and optimize tools and templates within the Brand Marketing organization and serve as the key owner of maintaining Commercial Plan, seasonal planning documents and roadmaps, including creation and management of all promotional legal.
- Ensure flawless execution of our promotional and editorial content with QA (including Email, Site, and SMS/MMS channels), tracking and coordination with internal teams.
- Own the relationship with our external mall real estate partners, keeping them abreast of seasonal GTM strategies and providing them with materials to advertise our store promotional events and key messages.
- Maintain a close eye on the competition with regular deep dives and analysis that will ensure Banana Republic’s relevance in the marketplace
- Assist with in-season performance and analytics reporting across digital channels as well as key event and seasonal hindsight reports.
- Quickly build meaningful relationships within the brand and across the organization (Site Merchandising, Company Planning, Inventory Management, Visual, Creative, Copywriting, Production).
- 3+ years of experience in marketing, integrated/ brand marketing with fashion/apparel, consumer brand and/or marketing agency experience preferred
- Knowledge about the fashion industry, current apparel trends and a passion for product storytelling
- Organized with strong attention to detail
- Resourceful and high-energy self-starter with an innate sense of curiosity and eagerness to dive into multiple projects with the ability to prioritize
- Adaptable and comfortable in ambiguous situations, with the ability to thrive in a fast-paced environment.
- Strong analytical skills – proficiency in Adobe analytics a plus
- Team player with exceptional communication skills who enjoys building close relationships and working collaboratively across all areas of the organization
- Bachelor’s degree
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
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