Associate Manager, Toy Marketing, Frozen

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: 
The chosen candidate will play a critical role in the toy portfolio strategy, pricing and product development pipeline for the Disney Frozen segment. Working alongside the segment’s manager, and working closely with colleagues across the company, the Associate Manager will assist in product development, business strategy and marketing asset creation to drive financial growth and achieve profit targets.

What Your Impact Will Be: 

• Assist in gaining buy-in to global toy strategies across all levels and with the licensor, as well as executional commitment from internal partners to activate across key markets and key lines of business
• Partner with leadership and licensor to build 3 – 5 year toy product roadmaps, balancing innovation and refresh cycles
• Support toy pricing architecture and competitive positioning decisions
• Work closely with the Product Design, Packaging and Development teams to bring compelling toys to market on time and on budget, backed by Consumer Insights
• Communicate regularly with regional marketing teams to understand performance and ensure channel and retailer-specific needs are met
• Monitor key trends, brands and competitors’ performance in all markets
• Own toy business performance (revenue, margin, SKU productivity)
• Manage the merchandising outline and the cadence for how and when product gets to shelf
• Collaborate with Brand Marketing to brief and deliver strategies, messaging and feature storytelling for global marketing campaigns and assets
• Work with other Mattel Global Brand teams to share global plans and best practices
• Present with confidence to drive brand strategy and products

What We’re Looking For:

• 5+ years (3 years with MBA) experience in marketing, preferably in product development
• Roles in category management, product marketing or product development
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
• Experience partnering with licensors to deliver impactful product strategy
• Experience managing complex product development timelines
• Experience partnering with design and manufacturing
• Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis).
• Ability to define toy segments, pricing ladders, and innovation cycles for product strategies and roadmaps
• Ability to comfortably collaborate with creative, engineering, and manufacturing teams
• Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies for retail
• Strong grasp of SKU productivity, margin targets, and overall toy category P&L
• Experience with P&L at the brand or category level
• Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
• Highly organized, independent and detail-oriented with strong follow-up skills
• Strong time management, planning and project execution skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
   

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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