Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
We are looking for a motivated and detail-oriented Associate Marketing Manager - Running to support our marketing efforts across multiple brand partners.
The role is responsible for executing running marketing strategies, building relationships with account stakeholders and ensuring campaigns align with objectives to drive consumer engagement, improve brand presence and ultimately increase revenue.
The ideal candidate will have a passion for Running with experience across the full journey from online, offline and instore. The role requires strong organizational skills, analytical thinking and a collaborative mindset.
This is a 12 month fixed term position and there is flexibility on location with the ability to travel to the office in Bolzano regularly.
MAJOR ACCOUNTABILITIES:
Account management of key performance brand partners in alignment to the performance trade marketing strategy with focus on Running
Support sell-in activity through the creation and delivery of account specific pre-line and sell-in presentations, promoting best-in-class buying experiences for our customers.
Creation and implementation of account marketing plans, managing tactical activity and marketing channels to deliver brand awareness and sell through.
Understand and consider customer journey, building out cohesive omnichannel plans that align to brand marketing activations and identify where the brand partner plays a vital role.
360 campaign management – planning, creative, production & activation.
Management of brand partner budget and launch tools ensuring best in class assets and partner servicing whilst consistently looking for efficiencies in spend and resource.
Analysis and reporting of campaign successes and key learning including return on investment, rate of sale & sell through.
Ability to liaise and build relationships with internal and external stakeholders.
Promote the correct use of New Balance brand guidelines.
Provide regular communication on upcoming and live activity along with performance marketplace updates (culture, competitors, innovation etc.)
Work with wholesale creative teams, third party agencies and/or internal creative team to develop innovative experiential, instore & online marketing assets.
Explore external digital, paid media, social and PR initiatives where required.
Utilise and integrate wider business opportunities, such as athletes & talent, to activate global game plan moments with accounts.
REQUIREMENTS FOR SUCCESS:
Experience in managing & delivering marketing campaigns across online and offline.
Experience in the sports and running retail industry.
Ecommerce and understanding the digital consumer journey as well as data analysis
Experience of juggling multiple projects at the same time.
Process driven with a clear understanding of working across multiple stakeholders, wholesalers, seasons, products, agencies, and departments.
Good understanding of consumer behaviour and the ability to deliver campaigns from awareness through to conversion.
A people person who builds relationships and can influence easily.
Strong problem-solving ability.
Total customer satisfaction approach.
Ability to thrive in a fast-paced, brand-led environment.
BENEFITS:
Discretionary Bonus Opportunity
Health Insurance
Pension Scheme
Life Insurance
Daily Meal Allowance
26 Days Annual Leave
Hybrid Working
Employee Discount
Opportunity to Work from Anywhere for 20 Days per Year
Wellbeing & Mental Health Benefit (24/7 Employee Assistance Program & Support)
-
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
Skills Required
- Experience managing and delivering marketing campaigns across online and offline channels
- Experience in the sports and running retail industry
- Ecommerce knowledge and understanding of the digital consumer journey and data analysis
- Experience creating sell-in presentations and account-specific marketing plans
- Experience planning and executing 360° campaigns including creative, production and activation
- Ability to manage partner budgets, launch tools, and seek efficiencies in spend
- Strong stakeholder management and relationship-building skills (internal and external)
- Ability to analyze and report campaign performance, ROI, rate of sale and sell-through
- Ability to juggle multiple projects and work across wholesalers, seasons, products, agencies and departments
- Ability to travel to the Bolzano office regularly (hybrid working)
New Balance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about New Balance and has not been reviewed or approved by New Balance.
-
Healthcare Strength — Benefits coverage is described as comprehensive, including medical, dental, and vision options alongside wellness resources like health coaching. Fitness reimbursement is also cited as part of the overall health and wellness offering.
-
Retirement Support — Retirement support is positioned as strong, with a 401(k) plan and a company match described as dollar-for-dollar up to a stated contribution level in some locations. Life insurance and disability benefits are also included as part of the broader financial protection package.
-
Leave & Time Off Breadth — Time-off offerings are characterized as generous, with paid holidays, vacation time, and paid sick leave highlighted. Flexible schedules and telecommuting options are also described as supporting work-life balance.
New Balance Insights
What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
