Be an Early Applicant
Curiosity wanted. Innovation required.
The Role
Develops category messaging strategies and promotional plans across in-store and online channels. Partners with merchandising, marketing, pricing teams, and vendors to ensure consistent customer-facing content. Analyzes customer, competitive, and business data to generate actionable insights, build growth strategies, and measure performance against objectives. Maintains planning and execution artifacts while influencing cross-functional stakeholders and managing category marketing projects.
Summary Generated by Built In
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Associate Marketer of Content Integration will work with Category Marketing and Merchandising to build and deliver category messaging plans. This position will support the development of differentiating messaging for prioritized Homeowner and Pro customer segments by leveraging consumer insights and a deep understanding of the competitive landscape. The Associate Marketer of Content Integration will serve as a COE for an assigned business division(s) and serve as a single point of contact for key leaders within the marketing, merchandising and operations organizations. This position is responsible for consistent messaging across all customer facing touch points instore and online. Largely, the Associate Marketer is responsible for maintaining all necessary planning and execution artifacts for their respective category. This position has to know how to best represent the work with key stakeholders - especially merchandising and internal marketing partners.
What You Will Do
Minimum Qualifications
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Associate Marketer of Content Integration will work with Category Marketing and Merchandising to build and deliver category messaging plans. This position will support the development of differentiating messaging for prioritized Homeowner and Pro customer segments by leveraging consumer insights and a deep understanding of the competitive landscape. The Associate Marketer of Content Integration will serve as a COE for an assigned business division(s) and serve as a single point of contact for key leaders within the marketing, merchandising and operations organizations. This position is responsible for consistent messaging across all customer facing touch points instore and online. Largely, the Associate Marketer is responsible for maintaining all necessary planning and execution artifacts for their respective category. This position has to know how to best represent the work with key stakeholders - especially merchandising and internal marketing partners.
What You Will Do
- Build category messaging strategies with merchants and other key stakeholders, based on a strong understanding of customer value, economics and competitive actions. Ensures consistent delivery across all customer facing touch points instore and online.
- Partner with Category team to analyze/interpret data to draw clear, actionable conclusions that influence program development and create growth supported by fact-based business cases in partnership with Merchandising.
- Partner with external vendors to develop tab and signage strategies and provide them with clear and concise direction that keeps schedules on track.
- Execute marketing of promotional plans with pricing partners and merchants, based on strong understanding of customer value, economics and competitive actions and execute across channels.
- Ensure clear, concise and consistent messaging across all customer touch points.
- Analyze, monitor, and report on the impact of strategies against goals and objectives both quarterly in partnership with category manager.
Minimum Qualifications
- Bachelor's degree in Business Administration, Merchandising, Marketing, or relevant field or equivalent years of experience in lieu of education requirement, if applicable
- 5 years of general Marketing experience
- 3 Years Experience analyzing complex issues to assist leadership develop of insights that drive strategy
- Merchandising, Marketing, Category Management, Omni-Channel Retailing or related field(s); Or 1+ year direct experience managing Lowe's promotions
- 1 Year Experience influencing cross-functionally without formal authority
- 1 Year Experience managing projects
- Experience in a large retail environment, consumer package goods company, or advertising agency that serves Fortune 250 companies
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Skills Required
- Bachelor’s degree in Business Administration, Merchandising, Marketing, or a relevant field, or equivalent experience in lieu of education
- 5 years of general marketing experience
- 3 years of experience analyzing complex issues and developing insights that drive strategy
- Experience in Merchandising, Marketing, Category Management, Omni-Channel Retailing, or a related field; alternatively, 1+ year of direct experience managing Lowe’s promotions
- 1 year of experience influencing cross-functionally without formal authority
- 1 year of experience managing projects
- Experience in a large retail environment, consumer packaged goods company, or advertising agency serving Fortune 250 companies
Lowe’s Compensation & Benefits Highlights
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Retirement Support — A 401(k) match up to 4.25%—with early eligibility and immediate vesting—is repeatedly highlighted, including access for regular part-time associates. Feedback suggests this makes retirement benefits a notable strength of the package.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a 15% discount allows associates to buy company stock on favorable terms. Feedback suggests this ownership opportunity meaningfully supplements base compensation.
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Parental & Family Support — Eligible full-time associates can receive up to 10 weeks of paid maternity leave and 4 weeks of paid parental leave, with adoption assistance and some fertility-related coverage also noted. Descriptions emphasize these as core elements of the family-support offering.
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The Company
What We Do
It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger, which is why our leaders build cultures of recognition and inclusion. You are heard, and your curiosities are celebrated and championed here.
Why Work With Us
We have built a space where the curious can move freely. Up in title, up in skills, to the side with teams, or back to try something completely new. We help you find your path — because when you win, we all win.
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Lowe’s Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2 days a week
