Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team
We are the super star communicators of our company. We raise positive awareness and share of voice of Mattel in EMEA as a purpose driven corporation and branded house while being culturally relevant in society to drive leadership, confidence and recognition across a wide spectrum of internal and external stakeholders.
Job Description
The Opportunity
Based in Turkey, a once in a lifetime opportunity to be part of the EMEA Comms Team specifically looking after the PEM region and their fastest growing markets including Turkey and GCC (Gulf Cooperation Council) countries – Saudi Arabia, United Arab Emirates, Oman, Qatar, Kuwait.
Reporting to the Senior Director of Comms, we are looking for a franchise PR Lead, who has strong experience in B2B campaigns, corporate and understands franchise management. The applicant will have experience leading high-profile campaigns on agency side or working for multinational company.
What your Impact will be:
-In B2B comms, to elevate, amplify and profile Mattel and its key leadership teams in Turkey, Saudia Arabia and United Arab Emirates to help accelerate their work on high profile franchise deals and Mattel leadership in market.
-In both B2B and Consumer comms, support amplification of high-profile franchise initiatives in region to make their communication campaign as big as possible, creating as much noise for the partner and for Mattel/brand.
Specific Areas of Deliverables will include:
B2B Comms
-Work with Sr. Director of Comms, develop PR plan and programme for Middle East region for specific B2B proactive outreach.
-Maintain and lead a comms calendar for B2B opportunities across speaker opportunities like Dubai Retail Summit, trade and industry events across different areas of our franchise operations including toy industry, live events, brands and consumer product events.
-Identify and secure attendance of our key executives into the key B2B events in market, supporting them with preparation, messaging and Mattel presence at event.
-Support LinkedIn copy and messaging for key executive leaders in region ensuring they have a high profile and presence working with our LinkedIn consultant to add paid campaigns when relevant.
-Work with Sr. Director of Comms, develop approved messaged for region and talking points for announcements.
B2B – Consumer
-Client PR management with high profile partners and customers, working with their comms team to deliver exceptional communication campaigns to launch their campaigns, ensuring excellent quality and positive coverage for the client and by effect Mattel.
-Maintain a comms calendar of key franchise launches in region highlighting those that will receive additional focus and support
-Working with the UK- EMEA franchise lead to ensure all press materials, influencers and comms assets from campaign go through the right approval brand/franchise process, ensuring safeguarding of the brands and Mattel’s reputation in region.
Qualifications
What We’re Looking For:
•5 Years + PR Experience
•Experience in agency or large US company in PEM region
•Project Management experience
•Excellent media and industry contacts in Turkey and PEM region
•Digitally savvy including influencer experience
•Incredible communication skills, willing to collaborate and create a working environment true to the mattel values
Additional Information
What It’s Like to Work Here
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
•We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
•We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
•We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Hybrid Work
We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.
Who We Are:
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022. Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.
What We Do
We are a purpose driven company with a mission to create innovative products and experiences that inspire, entertain, and develop children through play.
We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.
Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in more than 35 locations and our products are sold in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies.
Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
