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Ro's mission is to help patients achieve their health goals by delivering the easiest, most effective care possible.
The Role
The Associate Manager, Lifecycle Marketing Operations will manage data pipelines, optimize processes, and collaborate on marketing strategies to improve business outcomes.
Summary Generated by Built In
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts.
The healthcare system today is not designed to help patients achieve their goals. It’s designed around institutions such as hospitals and insurance companies. A patient centric healthcare system is one that is designed around the goals a patient wants to achieve. We’re building healthcare that puts patients in control, provides reactive and proactive care, has transparent pricing and process, is extremely effective and ridiculously convenient, and evolves over time based on patients’ goals.
Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years (2021-2024). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50.
We are seeking a highly analytical problem solver to join our Growth team as an Associate Manager, Lifecycle Marketing Operations. Reporting to the Manager, Lifecycle Marketing, you will play a key role in managing data pipelines, tracking performance, and optimizing our operational processes. Your expertise in data analysis, marketing automation, and process improvement will support Growth initiatives and drive impactful business outcomes.
What You’ll Do:
- Oversee workflow tools and CRM systems, ensuring customer data integrity and accuracy in partnership with Tech and Product.
- Own the creation of technical briefs for CRM-related projects, collaborating closely with stakeholders from Product, Tech, and Legal.
- Monitor CRM data for key operational insights (open rates, deliverability, event tracking) to ensure accuracy and system reliability.
- Assist in developing scalable data pipelines and automation processes to enhance reporting and campaign execution.
- Partner with Growth Analytics and Lifecycle strategists to build dashboards that inform lifecycle marketing strategy.
- Identify opportunities for automation and process optimization within the marketing technology stack.
- Ensure data integrity, scalability, and accessibility for lifecycle marketing initiatives.
- Analyze performance trends across customer segments and channels, providing data-driven recommendations.
- Lead evaluation, implementation, and optimization of marketing technology solutions.
- Establish scalable, well-documented processes to drive consistent and repeatable outcomes.
- Oversee and improve the QA process, maintaining high-quality standards and automating where possible.
What You’ll Bring to the Team:
- 3-5+ years of experience in CRM, lifecycle marketing, or marketing operations.
- Strong analytical mindset with the ability to interpret data and optimize based on insights.
- Excellent communication skills, with the ability to present complex information clearly
- Systems-based thinking, you approach problems through the lens of first principles and over-index on building scalable, resilient systems
- Self-starter mindset with strong prioritization, problem-solving, and cross-functional collaboration skills.
- Experience with marketing automation, personalization strategies, and API integrations for dynamic content.
- Understanding of email deliverability best practices and compliance regulations (CAN-SPAM, GDPR, TCPA, etc.).
Bonus Points:
- Experience working with Braze and/or Liquid.
- Hands-on experience in HTML, CSS, and templating languages like Liquid.
- Familiarity with SQLProficiency in BI tools such as Looker, Mixpanel, or equivalent.
We’ve Got You Covered:
- Full medical, dental, and vision insurance + OneMedical membership
- Healthcare and Dependent Care FSA
- 401(k) with company match
- Flexible PTO
- Wellbeing + Learning & Growth reimbursements
- Paid parental leave + Fertility benefits
- Pet insurance
- Student loan refinancing
- Virtual resources for mindfulness, counseling, and fitness
We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.
The target base salary for this position ranges from $106,000 to $130,000 in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.”
Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro’ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites).
At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.
See our California Privacy Policy here.
Top Skills
APIs
Bi Tools
Braze
CRM
CSS
HTML
Liquid
Looker
Marketing Automation
Mixpanel
SQL
What the Team is Saying
Kim
General Manager
Rachel
Director, Product Design
Andres
Senior Director, Corporate Quality
Ross
Director, Strategy and Operations
Kerry
Associate Director, Care Delivery Quality and Safety
Jay
Senior Director, Growth, Ro Body and Performance Marketing
Zach
CEO and Co-Founder
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The Company
What We Do
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts.
Why Work With Us
Ro is powering quality care at scale. The Ro Operating System (ro.OS) vertically integrates the core parts of healthcare, bringing together nationwide telehealth, lab, and pharmacy services on one platform. The result? ro.OS makes it easier for patients to access and providers to deliver high-quality care – millions of times over.
Gallery
Ro Teams
Ro Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Ro’ers in the tri-state area join their colleagues in the NY Hub twice a week for in-person collaboration.
Typical time on-site:
2 days a week
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