Razorpay was founded by Shashank Kumar and Harshil Mathur in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.
We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).
Designation -Ass. Manager, Brand Marketing
Function - Core Brand
Job Location - Bangalore
About the Role
Love how Nike’s built a brand for ‘all athletes over time? Or how Dove does its ‘Real Beauty’ campaigns? A lot of this is brand marketing that goes beyond products - strategic positioning, thoughtful campaigns and initiatives that drive salience, affinity and love for the brand, and events that drive thought leadership.
Why do we do this, you ask? To help people who know Razorpay love us & consider us the forefront of all things fintech & innovation. And for us to reach new audiences by making the same first impression.
We are looking for a brand marketer with a fiery passion for all things brand - to drive all of our efforts in building brand love, affinity & salience amongst businesses (startups / founders & entrepreneurs).
Roles and Responsibilities :
- Ideate & collaborate on creative campaigns that will help drive our brand proposition to existing and new audiences.
- Develop and rigorously execute creative plans - this is where it’ll never get boring for you. Every campaign is unique in itself - no two being alike. From events to print campaigns, from AR pieces to packaging ideas, you’ll be working on a gamut of brand-first touchpoints.
- Drive brand marketing efforts across said campaigns - be it social media, PR, content & community engagement or influencer marketing.
- Work with external agency partners, internal channel marketing, design teams in ensuring execution conformance.
- Drive long-term brand vision as a key member of the marketing team.
- Present data-backed post-mortems of each campaign performance.
Desired Skills and Experience
- 3-5 years of overall marketing experience
- Strong creative & soft skills combined with an affinity for data.
- Very agile, with a never-say-die attitude, highly organized and autonomous while also being collaborative when required.
- Brand-first campaign experience (ATL campaigns, innovative media campaigns) would be a big plus.
Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.
Follow us on LinkedIn & Twitter
What We Do
Power your finance, grow your business.
Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease.
Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money.
#OutgrowOrdinary
We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to.
The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch.
Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly.
Certified cool
We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain.
Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.
 (1).png)
