Associate: Marketing (Offline)
Function : OFFLINE MARKETING FOR INTERNATIONAL BRANDS
Roles and Responsibilities
1. Curate Innovative Influencer Programs & On-Ground Activations: Develop and implement
influencer marketing strategies that align with brand goals and target audience. Plan and
execute creative on-ground activations that elevate the brand experience and reach new
audiences.
2. Manage Mango & Nautica India’s Social Media Handles: Lead the strategy and daily
management of Mango India’s social media accounts (Instagram). Grow the platform by
increasing followers, engagement, and reach through effective content and campaigns.
3. Ideate, Plan, and Execute Marketing Campaigns: Develop and execute marketing campaigns
with celebrities that align with brand objectives, positioning, and key product launches.
4. Align and Execute Store Launches: Work closely with the retail and operations teams to plan
and execute successful store launches for all brands. Create buzz around new store launches
through digital and on-ground activation efforts.
5. Manage Agencies & Streamline Payment Processes: Ensure timely processing of invoices and
manage the payment process for agencies. Monitor agency performance and provide feedback
to optimize future collaborations.
6. Build and Expand Customer Loyalty: Analyze customer footfall and engagement data to
improve marketing strategies.
7. Innovate On-Ground Activations to Spread Brand Awareness: Lead the ideation and execution
of on-ground activations designed to increase brand visibility and customer engagement.
8. Build a Robust Communication Plan to Increase Brand Visibility: Ensure that all messaging is
consistent across digital, social, and on-ground touchpoints. Work closely with the
creative/graphic person to amplify campaigns.
Qualifications & Experience
MBA or Masters in communications/Retail/marketing/fashion from the top design college
Prior experience in marketing Roles will be an added advantage.
Demonstrate strong Communication / Presentation Skills and ability to work with peers and
counterparts / multi location setup / good team manager.
Proficient in Office Tools MS Excel, PowerPoint Skills.
What We Do
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. We create solutions that disrupt the ordinary and help make the world a happier, more fashionable place. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take this journey with us. Our Culture As self-driven, motivated individuals who believe in taking ownership instead of being handed responsibility, we are a curiously non-hierarchical team who believe in working as a whole to take the Organization forward. Firm believers of meritocracy, we encourage you to take on tasks and readily empower you with the right tools, space, and opportunities. In essence, work at Myntra is challenging but fun - we believe in equal opportunity, encourage intellectual curiosity and empower you to be the change. If you’re just as passionate about fashion and would love a workplace that is purely result-driven, Myntra is the place for you! Check out open jobs on https://boards.greenhouse.io/myntra
