Associate GTM Manager, Startups

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Sales

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Overview of the Role:
As an Associate Relationship Manager for Launchpad EMEA, you serve as Salesforce's primary presence in the European startup ecosystem — building scalable programs, driving technical engagement, and helping VC-backed founders at every stage unlock the full value of the Salesforce platform. You sit at the intersection of startup community, AI-powered tooling, and enterprise software, working closely with EMEA SMB sales leadership and the global Launchpad team.
Responsibilities:

• Drive technical engagement and value creation across the EMEA startup landscape — configuring use cases, demonstrating Agentforce capabilities, and helping founders understand what Headless 360 and AgentExchange unlock for their business, serving as a credible technical resource for companies that lack access to enterprise-level support.

• Own the EMEA Launchpad program pipeline end-to-end, designing and building repeatable engagement programs for startups from accelerator stage through to growth stage, and working closely with EMEA SMB sales leadership and account teams to ensure VC-backed companies are identified, prioritised, and engaged in a value-led way.

• Enable the EMEA sales organisation by running enablement sessions and office hours that equip sales leaders and AEs to engage startups consistently, and by collaborating with Launchpad leadership to scale what works across the broader team.

• Build and host founder and ecosystem events across EMEA — including curated breakfasts, innovation centre events, and partner activations — and contribute to strategic portfolio reviews with data-driven insights on the evolving European startup landscape.

Required Qualifications:

• Demonstrated experience building programs, processes, or products from scratch in an early-stage, high-growth, or startup-adjacent environment — whether through founding a company, owning a technical sales function, running a founder program, or developing scalable GTM processes.

• Technical fluency with platform configuration, AI-powered tools, and developer tooling, with the ability to earn trust and hold credible conversations with technical founders, operators, and engineering teams.

• Direct experience working in or closely with the venture capital and startup ecosystem, with a strong understanding of how VC-backed companies operate and what founders care about at different stages of growth.

• Exceptional communication and influencing skills, with a track record of working effectively across sales, technical, and executive stakeholders in complex, multi-disciplinary environments.

Preferred Qualifications:

• 4–6 years of relevant experience in venture capital, enterprise software, startup ecosystem roles, business development, technical sales, or a related field with a strong commercial and technical intersection.

• Hands-on experience with AI-powered solutions, vibe coding, or AI-assisted configuration tools, with a genuine point of view on how they are reshaping how startups operate and scale.

• Familiarity with the Salesforce platform and the GTM tech stack for startups, including Agentforce, AgentExchange, and Headless 360.

• Experience hosting or managing ecosystem events, founder communities, or partner programs across European markets.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme. We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role. Applicants are welcome to opt-in to the interview scheme as part of the application process. If you would like to apply under the scheme, please click the link to the Accommodations Request Form above and scroll to the UK Disability Confident Scheme section within the form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.