Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the role
As the Principal Visual Designer of a new design function at Careem, you’ll shape and lead the visual design practice across all Careem verticals - from ride-hailing and food to fintech, crafting a bold, modern visual identity that adds delight and emotional depth to every customer interaction.
What you’ll do
- Lead the creation of Careem’s visual language: From typography and iconography to motion and illustration systems.
- Define scalable frameworks that help product teams easily adopt and apply our visual language.
- Partner closely with product, brand, and marketing to ensure a unified, cross-platform visual identity.
- Explore and integrate AI-powered tools and workflows to accelerate design impact.
- Mentor a growing team of senior visual and motion designers.
- Push the craft forward—regularly conduct audits, propose experiments, and evolve the design language to remain fresh and future-ready.
What you’ll need
- 7–10 years of experience in visual design, with at least 3 years in a lead or principal role.
- Proven ability to build and scale visual systems across product ecosystems.
- A striking portfolio that shows both finesse in craft and thinking in systems.
- Deep understanding of visual storytelling, motion design, and cross-platform consistency.
- Experience working with or alongside AI tools like Midjourney, Runway, and GPT-based workflows.
- Comfortable working in fast-paced, high-growth environments with distributed teams.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
Top Skills
What We Do
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million ride-hailing and delivery Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. In 2019, Careem was acquired by Uber Technologies, Inc. In April 2023 we welcomed the global technology investor e& (formerly Etisalat) as a partner, following their investment in the Careem Everything App.
