Associate Director, Social Media Activation

Posted 6 Hours Ago
Be an Early Applicant
5 Locations
In-Office
75K-180K Annually
Junior
AdTech • Marketing Tech
The Role
Leads paid social activation across client accounts, overseeing campaign strategy, forecasting, measurement, QA, data integrity, performance analysis, and workflow optimization. Serves as the senior client escalation point, manages media budgets, develops platform opportunities, and builds relationships with clients and partners. Manages and mentors Supervisors and Managers, oversees staffing and workload utilization, and drives best-practice adoption across social media teams.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Position Overview
The Associate Director of Social provides strategic leadership and operational oversight across paid social accounts. This role is responsible for driving campaign quality, guiding client relationships, and mentoring team members to ensure all social media initiatives align with client business objectives.
Responsibilities
  • Planning & Execution: Accountable for delegating and approving campaign strategy, forecasting, and measurement/testing plans to ensure they align with client goals.
  • Quality & Performance: Serve as the ultimate escalation point for campaign launch, campaign QA, data integrity compliance, and post-campaign analysis (PCA).
  • Direct career development, coaching, and growth plans for direct reports (Supervisors and Managers).
  • Oversee team bandwidth, staffing efficiency, and workload utilization to ensure high performance and prevent burnt-out teams.
  • Client Engagement: Act as the primary activation lead and key escalation point for senior client stakeholders.
  • Relationship Building: Build strong relationships across key media partners and internal teams, while resolving complex account or scoping issues independently.
  • Workflow Optimization: Drive process enhancements and best practice adoption across paid social workflows.
  • Partner with cross-functional and regional teams to identify new platform opportunities, share learnings, and showcase top-tier work.
Qualifications
  • Strong expertise in client communication, escalation handling, and paid social platform best practices.
  • 2+ years of direct line-management experience. Proven ability to guide, mentor, and QA the day-to-day work of junior/mid-level team members (experience managing nearshore or offshored teams in LATAM is a plus).
  • Demonstrable experience in senior client-facing roles, serving as a primary point of contact, leading strategic client calls, and setting clear expectations.
  • Hands-on Platform Experience: Deep, practical familiarity inside major paid social native platforms (LinkedIn, Meta, X/Twitter, TikTok, YouTube, Pinterest, etc.). Must have direct experience working inside platform back-ends, not just high-level oversight.
  • Proven ability to track, manage, and optimize large-scale media budgets across multiple social platforms.
  • Exceptional verbal and written communication skills with the confidence to drive high-level strategic conversations with senior client executives.
  • Ability to act as the primary escalation point for campaign or platform issues, providing swift and thoughtful solutions under fast-paced agency timelines.
  • Location: Based near a WPP office (e.g., Los Angeles, San Francisco, New York, Chicago, Atlanta).

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.


The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range
$75,000$180,000 USD

Please read our Privacy Notice for more information on how we process the information you provide. 

Skills Required

  • Strong expertise in client communication, escalation handling, and paid social platform best practices
  • At least 2 years of direct line-management experience
  • Experience guiding, mentoring, and quality-assuring junior and mid-level team members
  • Senior client-facing experience serving as a primary contact and leading strategic client calls
  • Hands-on experience with major paid social platforms, including LinkedIn, Meta, X/Twitter, TikTok, YouTube, and Pinterest
  • Experience working directly inside paid social platform backends
  • Experience managing and optimizing large-scale media budgets across multiple social platforms
  • Exceptional verbal and written communication skills
  • Ability to resolve campaign and platform issues under fast-paced agency timelines
  • Experience managing nearshore or offshore teams in LATAM
  • Location near a WPP office, such as Los Angeles, San Francisco, New York, Chicago, or Atlanta

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

WPP Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

Similar Jobs

SailPoint Logo SailPoint

Manager, Forward Deployed Engineering

Artificial Intelligence • Cloud • Sales • Security • Software • Cybersecurity • Data Privacy
Remote or Hybrid
United States
2461 Employees
98K-164K Annually

T-Mobile Logo T-Mobile

Systems Architect

Other • Utilities
In-Office
3 Locations
89016 Employees
79K-164K Annually

Empathy Logo Empathy

Care Specialist (Part Time- Weekend Day Shift)

Fintech • Healthtech • HR Tech • Information Technology • Financial Services • Telehealth
Remote or Hybrid
USA
200 Employees
20-23 Hourly

Vega Logo Vega

Claims Adjuster - Auto Physical Damage

Artificial Intelligence • Automotive • Insurance • Transportation
Hybrid
Atlanta, GA, USA
43 Employees

Similar Companies Hiring

MFour Data Research Thumbnail
Marketing Tech • Software
Irvine, CA
98 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees
Blee Thumbnail
Artificial Intelligence • Marketing Tech • Software
New York, New York
30 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account