Our Opportunity:
Chewy is seeking a customer-centric and data-driven Associate Director of Notifications to lead the evolution of our transactional strategy. This pivotal role ensures every notification, from order confirmations to delivery updates, resonates with customers and drives significant customer & business value. You'll have the opportunity to craft how millions of pet parents interact with Chewy across email, SMS, push, and in-app messaging, demonstrating data-driven insights and testing to build seamless, personalized, and impactful communication experiences.At Chewy, we strive to become the most trusted and convenient online destination for pet parents and our partners - vets and service providers - alike. Our success is measured by the happiness of the people and pets we serve, not simply by the amount of pet supplies we deliver. That's why we continue to think of outside-the-Chewy-box ways to delight, surprise, and thank our committed pet lovers!!!!
This role offers a chance to influence Chewy's transactional messaging strategy at scale, making a direct and measurable impact on customer experience and business outcomes. While collaborating across departments to ensure notifications align with organizational objectives, improve user engagement & value, and align with legal and regulatory standards.
This position can be based in Boston, Seattle, or Plantation.
What You'll Do:
- Develop and implement comprehensive notification strategies aligned with business objectives and customer needs.
- Drive innovation in messaging through emerging technologies and advanced personalization.
- Own and optimize the lifecycle of existing notifications including personalization, dynamic content, and frequency & cadence.
- Track and analyze the performance of notifications using key channel metrics as well as business objectives. As well as supervise overall transactional channel impact.
- Own and maintain the prioritization of new notifications as well as optimization of existing. Optimally collaborating with development, data, and/or engineering teams.
- Run and improve the user experience of transactional messaging across email, SMS, push, and in-app notification channels.
- Proactively audit existing notifications for efficiency, seeing opportunities for improvement, consolidation, and/or deprecation.
- Maintain and enforce industry standard processes for notification frequency, tone, and design.
- Ensure all notifications align with legal requirements (e.g., CAN-SPAM, TCPA, CASL)
What You'll Need:
- A minimum of 7+ years in email marketing with experience in other outbound digital channels a plus. With at-least 2 years working on transactional notifications.
- A Bachelor's degree in marketing, communications, or related field.
- Experience and strong understanding of enterprise notification platforms (with Braze a plus).
- Consistent record of campaign and channel optimization through testing.
- Proficiency in analytics tools (e.g. Tableau) and A/B testing methodologies.
- Strong interpersonal skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisions.
- A deep understanding of channel standard methodologies, technologies, and trends.
- Collaborative demeanor with shown success in building partnerships across functions.
The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant.
We offer different types of insurance, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Salaried-exempt team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Pay Range
$124,500-$232,500 USD
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
Top Skills
What the Team is Saying
What We Do
We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.
We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.
At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.
We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.
We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.
Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.
Why Work With Us
We're proud to be one of the fastest growing e-commerce companies of all time.
With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.
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Employees engage in a combination of remote and on-site work.
