ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
JOB PURPOSE
This position entails working on one of Unilever's top brands, Nexxus. Born in 1979, Nexxus is poised for its next chapter of growth in North America. With a focus on innovation that fuses advanced science, elevated sensorial, and evolving consumer needs, the brand continues to strengthen its leadership in high-performance haircare. As one of Unilever’s power brands and a strategic priority within Beauty & Wellbeing North America, Nexxus plays a critical role in accelerating premium growth across the portfolio.
We are seeking a highly experienced marketing leader (8-10+ years experience) with a strong creative eye, strategic POV, and track record of crafting social-first talkable campaigns that drive equity, engagement, and conversion with consumers. We are looking for someone who has their finger on the pulse of beauty trends and can grow Nexxus “brand love” on social. This role will focus on social-first 360 campaigns, content creation, and brand social channels that drive demand creation with our consumer target. The candidate must be able to apply performance metrics to creative work and engage in ongoing social analysis and agility.
A leader, creative visionary, and an individual passionate about brand development is needed for this role. The position is based in Hoboken, NJ with a hybrid schedule of three in-office days and two remote days per week.
DEMAND CREATION LEAD:
The Brand Demand Creation Lead is responsible for driving consumer demand and achieving business objectives for Nexxus in the US.
This role involves translating business strategy into actionable marketing plans, defining the communications and marketing strategy, and leading a team of internal and agency specialists, including content creation and community management, influencer marketing, PR, and media to execute that strategy.
The individual needs to champion a digital-first, social-first approach to brand building and consumer engagement.
MAIN RESPONSIBILITIES
- Translate the multi-year brand growth plans into a comprehensive Brand Marketing Plan to deliver the brand-specific annual plan targets. Act as the guardian of these plans and lead a team of specialists to execute them.
- Lead and inspire a team of 4+ specialists across areas of expertise such as content creation, influencer marketing, PR, and experiential marketing to create and capture demand for the brand, fostering a culture of collaboration, innovation, and excellence in execution.
- Working with the brand director, define the brand communications strategy, brief and lead the creative development of tentpole campaigns.
- Build and manage a focused agency ecosystem to create and curate sufficient quantity, quality, and diversity of content. Manage content lead who oversees the development and execution of Nexxus US’s content strategy across all touchpoints, keeping in mind cultural nuances and social trends.
- Lead brand culture squads, including brand marketing specialists but also Consumer Market Insights, media, performance, and shopper marketing to read data signals and optimize brand plans in real time, at the speed of social media.
- Act as the brand's expert on the US competitive landscape, possessing an intimate understanding of the local market culture, communities, and social media strategies, with a particular focus on beauty trends.
- Partner closely with brand product innovation team to ensure sufficient quantity and quality of innovations to fuel demand creation, and to land the innovations with excellence and investment sufficiency.
WHAT YOU NEED TO SUCCEED
Experience
- Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).
- Equity: Experience creating brand equity, with an understanding of how to translate brand equity to performance marketing,
- Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology.
- Proven Strategic & Creative Skills: A portfolio demonstrating strong equity and content strategy development, execution, and a track record of creating engaging, on-brand content.
- Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
- Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
- Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimize content strategy.
- Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation
Skills
- Core Content Creation & Leadership:
- Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
- Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimize engagement and achieve objectives.
- Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, articles, video scripts, etc.).
- Storytelling: Strong understanding of written and visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty.
- Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality
- Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
Pay: The pay range for this position is $146,200 to $219,400. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
Skills Required
- 8-10+ years of marketing experience
- Proven experience in leading creative content teams
- Strong understanding of beauty products and trends
- Demonstrable experience using generative AI tools for content creation
- Excellent writing and editing skills
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
