Job Description
About the Role
The Associate Digital Marketing Manager is a fixed term contract up to 31st October 2027. The role will help connect regional marketing priorities with local market activation across Turkey, Israel, and Greece. The role is responsible for delivering relevant and engaging digital experiences that grow consumer affinity for the LEGO® brand while supporting commercial performance. Collaborating closely with internal stakeholders and agency partners, this position leads the integration of digital priorities across marketing, communications, and media planning activities. This is an exciting opportunity to shape local digital strategies, pilot new ideas and build meaningful consumer engagement across multiple digital channels.
Most Exciting Challenges
- Translating regional strategies into locally relevant digital activations.
- Managing multiple markets and stakeholders across Turkey, Israel, and Greece.
- Identifying new partnership opportunities and emerging digital trends.
- Optimising digital investments to deliver measurable business outcomes.
Expected Impact
- Successfully integrate digital priorities into local marketing plans.
- Improve effectiveness of digital media investments through optimisation and reporting.
- Establish strong content planning and publishing routines with agency partners.
- Develop partnerships that increase brand visibility and consumer engagement.
Person Specification & Success Profile
Need-to-Have Technical Skills
Digital Marketing Strategy & Campaign Management Digital Media Planning, Budgeting and Optimization Performance Reporting and Data Analysis
Need-to-Have Core Skills
Collaboration and Stakeholder Management Commercial Acumen Curiosity and Innovation
Evidence of These Skills
Candidates should demonstrate:
- Experience delivering digital marketing programmes for consumer brands, products, or agencies.
- Success translating strategic direction into local market activation.
- Experience using performance data to create actionable insights.
- Strong partnership management experience with agencies and cross-functional stakeholders.
- Examples of testing new ideas and applying learnings to improve future performance.
Skills That Can Be Learned on the Job
- Internal LEGO® processes and planning frameworks.
- Regional business and market dynamics across Turkey, Israel, and Greece.
Nice-to-Have Technical Skills
Influencer Marketing Partnership Marketing
Nice-to-Have Core Skills
Adaptability Continuous Learning Mindset
Good Performance After One Year / KPIs
- Delivery of planned digital campaigns on time and within budget.
- Improvement in campaign performance metrics and media efficiency.
- Growth in engagement driven through social, influencer, audio, and video initiatives.
- Successful execution of local partnership opportunities.
- High-quality reporting and optimisation recommendations informing business decisions.
Team Description
Team / Functional Area
Marketing
Team Purpose
The team is responsible for shaping the regional digital agenda, growing consumer affinity for the LEGO® brand, and supporting commercial performance across Turkey, Israel, and Greece. It partners closely with agencies and cross-functional colleagues to create engaging and impactful digital experiences.
What Someone Gains by Joining
- Exposure to multi-market digital marketing.
- Opportunity to influence digital strategy and execution.
- Collaboration with regional and local teams.
- Experience working on one of the world's most recognised brands.
Priorities Over the Next 12 Months
- Strengthen local digital activation across priority markets.
- Expand partnership and influencer opportunities.
- Improve digital campaign effectiveness and optimisation.
- Explore emerging digital trends and innovative engagement approaches.
Key Stakeholders
- Regional Marketing Teams
- Local Market Teams
- Communications Teams
- Media Agencies
- Content Agencies and Partners
Ways of Working
The role works in close partnership with colleagues and agency partners, balancing regional alignment with local execution. The position follows a hybrid working model with three days in the Istanbul office and two days working remotely.
Additional Information
There is no relocation support available for this role.
LI-PH
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Experience delivering digital marketing programs for consumer brands, products, or agencies
- Experience translating strategic direction into local market activation
- Experience using performance data to create actionable insights
- Strong partnership management experience with agencies and cross-functional stakeholders
- Experience testing new ideas and applying learnings to improve future performance
- Digital marketing strategy and campaign management skills
- Digital media planning, budgeting, and optimization skills
- Performance reporting and data analysis skills
- Influencer marketing experience
- Partnership marketing experience
- Adaptability
- Continuous learning mindset
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
