Job Description
Are you ready to be one of our key creative drivers in the development of playful campaigns and social content? This is your chance to bring to life the essence of our brand in China!
No relocation assistance is provided for this role.
Core Responsibilities:
Positions in this career path include internal and external roles responsible for creative projects, from the creative conceptualization through production. Activities may include:
Possessing a clear understanding of business requirements and the target audience in order to develop a wide range of creative projects
Creating idea and content that is relevant and respectful to a diverse range of audiences, by applying cultural sensitivity, ethical storytelling, and user-centered creative approaches, ensuring accessibility for all touch points and channels.
Working with and understanding activation, digital marketing and e-commerce strategies to secure a red thread
Creating content across various media to communicate ideas that inspire, inform, or captivate customers
Play your part in our team succeeding
Our LEGO Agency (OLA) is an organisation that focuses on delivering best-in-class campaigns, insight driven & fit for purpose solutions across the LEGO group. The global development is driven out of The LEGO Groups head Quarter in Billund, Denmark. Location wise TLA has got 4 main Hubs based in 4 main regions – AMS, EMEA, China & APAC.
Our LEGO Agency Asia, serves the Asian markets, covering both China and APAC markets. OLA Asia is focused on developing campaigns for the whole Asian region (with special focus on China) including regional occasion campaigns, amplifying global campaigns to fit the Asian region and localization of campaigns. Covering full value chain from campaign strategy to final in-store solutions.
The Associate Creative Director position will be placed in the LEGO Agency Asia China Hub.
Do you have what it takes?
Candidates should possess 10+ years of relevant experience with an integrated portfolio
Background in branding, art direction, digital execution and production with high level of technical craftsmanship.
Work independently, recognized subject matter expert, able to coach others, tasks are independently identified and defined.
Communicate directly with senior management, independently handling conflicts in negotiation.
May manage large projects or processes independently.
Able to work in a fast-paced environment, managing multiple projects at a time.
Ability to collaborate effectively with multiple stakeholders and also to lead and nurture juniors.
Self-motivated, disciplined, driven, strategic-minded and a great team player.
#LI-JY2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- 10+ years of relevant experience with an integrated portfolio
- Background in branding, art direction, digital execution and production
- Ability to work independently and manage multiple projects
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
