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Ro's mission is to help patients achieve their health goals by delivering the easiest, most effective care possible.
The Role
The Associate Creative Director, Paid Social will lead creative efforts for the Sexual Health, Dermatology and Fertility pillar, manage a team of designers, and drive performance-focused campaigns, ensuring high-quality, conversion-driven creative output.
Summary Generated by Built In
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.
Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years (2021-2024). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50.
As the Associate Creative Director, Paid Social, you will co-lead our Sexual Health, Dermatology and Fertility pillar (SDF) creative alongside your ACD, Copy partner. Together, you will drive performance and elevate brand storytelling across paid social and campaigns. You will manage a team of art directors and designers while staying hands-on, concepting, and crafting work that is both visually bold and conversion-driven.
This role blends creative leadership with a performance mindset. You know how to push ads to outperform benchmarks while building a brand that stands apart. With SDF set to scale significantly next year, including campaign expansions and potential celebrity partnerships, this role is critical to elevating creative excellence and driving business impact through 2025 and beyond.
Our work is guided by our in-house team’s Creative Code: craft, speed, variation, iteration, collaboration, and care. These principles shape how we concept, build, and refine ideas. They help us make healthcare feel gutsy, human, uplifting, and knowledgeable, ensuring every piece of creative we make not only performs but also inspires confidence and connection.
This is a NYC based role and requires two days onsite.
What you’ll do
- Co-lead creative for SDF with your ACD, Copy partner to deliver high-performing paid social and campaign creative that meets both performance and brand goals.
- Be hands-on. You will concept and design alongside the team. At Ro, we are all makers.
- Concept, design, and art direct static, video, and motion creative that drives engagement, conversion, and efficient CAC. Speed remains non-negotiable—quality must improve without sacrificing velocity.
- Manage and mentor a team of art directors and designers, fostering an environment of creative rigor, experimentation, and growth.
- Champion creative diversity, ensuring the team explores new tones, formats, and visual languages rather than defaulting to a single style, while still ensuring everything feels distinctly Ro.
- Collaborate with Growth and Analytics to translate insights into new creative hypotheses and continuously optimize for performance.
- Elevate standards across all creative. Every asset should feel like it could scale into a TV spot or live within our core brand book.
- Build scalable systems and frameworks that enable high-quality creative production while improving speed and consistency.
- Keep SDF’s creative relevant by staying connected to social trends, platform behavior, and visual culture.
- Advocate for inclusivity. Continuously prioritize diversity, inclusion, and representation in your work, bringing empathy and intention to each design choice.
What you’ll bring
- 8-10 years of experience in design, with at least 3 years in a creative or design leadership role.
- A portfolio that demonstrates strong conceptual thinking, art direction, and executional craft across paid social and digital campaigns.
- Proven ability to manage and mentor creative teams while contributing as a hands-on designer.
- A strong understanding of performance marketing and experience designing against metrics like CTR, CVR, and CAC.
- Expertise in Figma, Adobe Creative Suite, and motion tools such as After Effects and Premiere.
- Experience with AI creative tools is a plus.
- A collaborative, fast-moving mindset and a passion for producing creative that delivers measurable results.
- Perseverance and an iron-clad work ethic. You roll up your sleeves to do whatever needs to be done.
We've Got You Covered:
- Full medical, dental, and vision insurance + OneMedical membership
- Healthcare and Dependent Care FSA
- 401(k) with company match
- Flexible PTO
- Wellbeing + Learning & Growth reimbursements
- Paid parental leave + Fertility benefits
- Pet insurance
- Student loan refinancing
- Virtual resources for mindfulness, counseling, and fitness
We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.
The target base salary for this position ranges from $153,400 to $180,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.
Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro’ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites).
At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.
See our California Privacy Policy here.
Top Skills
Adobe Creative Suite
After Effects
Figma
Premiere
What the Team is Saying
Kim
General Manager
Rachel
Director, Product Design
Andres
Senior Director, Corporate Quality
Ross
Director, Strategy and Operations
Kerry
Associate Director, Care Delivery Quality and Safety
Jay
Senior Director, Growth, Ro Body and Performance Marketing
Zach
CEO and Co-Founder
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The Company
What We Do
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts.
Why Work With Us
Ro is powering quality care at scale. The Ro Operating System (ro.OS) vertically integrates the core parts of healthcare, bringing together nationwide telehealth, lab, and pharmacy services on one platform. The result? ro.OS makes it easier for patients to access and providers to deliver high-quality care – millions of times over.
Gallery
Ro Teams
Ro Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Ro’ers in the tri-state area join their colleagues in the NY Hub twice a week for in-person collaboration.
Typical time on-site:
2 days a week
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