We’re looking for a strategic and creative Content Marketing Specialist who will lead the end-to-end execution of content strategies that drive engagement, strengthen brand presence, and support marketing campaign objectives. This role is key in shaping how our brand communicates across multiple digital channels, ensuring every piece of content is impactful, consistent, and aligned with business goals.
About The Job:
- Develop, strategize, and execute content that supports marketing campaign objectives while aligning with the brand identity.
- Develop and maintain campaign calendars to plan content production and distribution across all channels (in-app, newsletter, push notification, social media and website).
- Oversee the creation, editing and publishing of the content across all channels.
- Analyze content and campaign performance using relevant metrics and identify areas for improvement
- Work closely with Growth, Product, Social Media and Creative teams to develop and execute the campaign
About You:
- Minimum 4 years of experience in marketing especially in-app marketing campaigns.
- Ability to develop original content that aligns with business objectives.
- Strong copywriting skills with the ability to adapt messaging across different channels and audiences.
- Strong data analysis skills and the ability to use performance metrics to make content decisions.
- Experience with content management systems and customer engagement platforms.
- Good understanding of social media & creative design.
- Fluent in English and Bahasa Indonesia.
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Skills Required
- Minimum 4 years of marketing experience, especially in-app marketing campaigns
- Ability to develop original content aligned with business objectives
- Strong copywriting skills and ability to adapt messaging across channels and audiences
- Strong data analysis skills and ability to use performance metrics for content decisions
- Experience with content management systems and customer engagement platforms
- Good understanding of social media and creative design
- Fluency in English and Bahasa Indonesia
What We Do
Kredivo Group is Southeast Asia’s leading provider of digital financial services through its brands Kredivo, KrediFazz and Krom. Kredivo is the leading digital credit platform in Indonesia and Vietnam that gives customers instant credit financing for ecommerce and offline purchases, and personal loans, based on real-time decisioning. Kredivo users can buy now and pay later across the entirety of Indonesia’s retail commerce network with one of the lowest interest rates amongst digital credit providers in the country. Krom Bank Indonesia (formerly known as Bank Bisnis Internasional, IDX: BBSI) is the group’s bank entity and the operator of the Indonesian neobank Krom. Kredivo Group is backed by leading financial and strategic investors such as Mizuho Financial Group, Square Peg Capital, Jungle Ventures, Naver Corp, Mirae Asset, Telkom Indonesia and Victory Park Capital among others
