Job Title
Associate Content Creator - PEOPLEJob Description
I. Job Summary | Major goals and objectives.
The Associate Content Creator brings original, exclusive and creative videos to life, from idea to execution. They participate in every step of the creative process, from pitching, booking, filming, editing and delivering final assets to be programmed on PEOPLE’s social channels and app. They are responsible for creative ideas and working with celebrity talent. This person should have an obsession with social media and pop culture, a strong understanding of the type of content users want to consume on the platform, and a desire to make people swipe and share. They will also produce “article treatment” videos during breaking news situations and be responsible for monitoring, pitching and creating videos from red carpet events.
The Associate Content Creator will be the first eyes the social video team has on the news each day, so they will pitch, create and deliver newsworthy videos and cuts of exclusive PEOPLE interviews. They will assist the Senior Content Creator with pre-productions on major PEOPLE shoots, coming up with questions for talent and pitching fun, scroll-stopping social concepts. They must be able to shoot social-first videos and have solid video editing skills. They will also attend red carpet events to produce, film, edit and post compelling video content.
This role will require industry experience and the ability to join meetings and assist with guidance of other team members.
II. Essential Job Functions
Approximate Weight % | Accountabilities, Actions and Expected Measurable Results
50% - Pitch and create compelling social videos
20% - Work closely with reporters, editors, social video producers, designers and the Video team
20% - Conduct interviews and produce talent
10% - Attend events on behalf of brand and capture content, and other duties as assigned
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
Bachelor’s degree, preferably in journalism or communications, related field or equivalent training and/or experience.
Experience:
Minimum 3 years of professional experience working in a fast-paced, creative environment
Specific Knowledge, Skills and Abilities:
• Proven success in building and growing audiences for media sites and digital brands
• An understanding of social media with a focus on reaching Gen Z audiences
•Strong news judgement and the ability to be a jack of all PEOPLE verticals, assessing performance data and newsworthiness to guide decisions
• Proficiency editing videos in Adobe Premiere
• Expertise in TikToks and Reels
• A unique voice that fits and evolves the People brand, coupled with a passion for creating, dissecting and consuming all kinds of content
• A sharp eye when it comes to editing content thoroughly on tight deadlines
• Availability to attend live events for the People brand and capture content
• Superior written and verbal communication skills, experience working in various content management systems
% Travel Required (Approximate): 0 - 10%, or as assigned
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $67,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#Skills Required
- Bachelor's degree in journalism, communications, a related field, or equivalent training and experience
- At least 3 years of professional experience in a fast-paced, creative environment
- Proven success building and growing audiences for media sites and digital brands
- Understanding of social media focused on reaching Gen Z audiences
- Strong news judgment and ability to assess performance data and newsworthiness
- Proficiency editing videos in Adobe Premiere
- Expertise in TikToks and Reels
- Ability to develop a distinctive voice aligned with and adaptable to the PEOPLE brand
- Strong editing accuracy under tight deadlines
- Availability to attend live events and capture content
- Superior written and verbal communication skills
- Experience working in various content management systems
What the Team is Saying
People Inc. Compensation & Benefits Highlights
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Leave & Time Off Breadth — Unlimited PTO for many salaried roles, roughly 10–12 paid holidays, and Summer Fridays in some teams are highlighted as part of the package, with specifics noted to vary by department and manager. Company materials present time off as a core strength supporting work–life balance.
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Parental & Family Support — Paid parental leave for birthing and non‑birthing parents, adoption/surrogacy assistance, Care.com backup care, and pet insurance are prominently featured. Inclusive family‑building and caregiving supports are called out in company materials and postings.
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Retirement Support — A 401(k) with employer matching is emphasized in postings, with filings describing a notably strong match structure under the parent plan (subject to legacy‑plan variations). Together with standard financial perks, this signals solid retirement backing.
People Inc. Insights
What We Do
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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People Inc. Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
