Position Summary:
As leader of one of Munchkin’s core categories, this position is responsible for identifying consumer and retailer trends and insights and then translating those insights into new product concepts and marketing plans to support annual and long-term sales, market share, and profit goals. The position works closely with all departments within the organization and works on several projects simultaneously.
Essential Responsibilities:
- Be the expert - know your categories, products, competitors, distribution and retail sets
- Lead new product launches from conception through execution (pricing, positioning, packaging, etc.), working collaboratively cross-functionally with Product Development, Costing, Operations and Sales, Social Media and Ecommerce team
- Lead cross-functional teams to launch product innovation and renovations with speed and agility.
- Conduct category-specific analyses (e.g., Feeding, Bath, Nursery, etc.) and recommend new products and features to fill portfolio opportunities
- Closely monitor and analyze sales volumes, market share trends and competitive activity
- Monitor category performance across eCommerce and Brick and Mortar retailers, identifying ways to grow share, improve set performance, drive reviews or fill gaps
- Manage complex projects, leading cross functional teams on projects such as new product development, marketing plans, focus groups and more
- Assist with preparation of annual operating plans and marketing budget.
- Assist in marketing projects to end consumers, potentially including ad development, media planning, digital marketing, loyalty initiatives, social media programs, etc.
- Analyze the business utilizing quantitative/qualitative data, demonstrating strong command of key growth and share drivers
- Present market analysis and actionable recommendations to grow sales and profitability
- Other duties as may be assigned
Job Skills and Requirements:
- 2-4 years brand managment marketing experience (consumer packaged goods industry is a plus)
- BS/BA degree, MBA preferred
- Experience leading cross-functional teams
- Strong communication / writing skills
- Proven history of being both creative and analytical in prior roles
- Ability to thrive in a fast paced environment and be resourceful, creative, detail oriented
Qualifications Skills Preferred Marketing Novice Analytics Novice Experience Preferred 2-4 years brand managment marketing experience (consumer packaged goods industry is a plus) Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 2-4 years brand management marketing experience
- BS/BA degree, MBA preferred
- Experience leading cross-functional teams
- Strong communication / writing skills
- Proven history of creativity and analytical skills
What the Team is Saying
Munchkin, Inc. Compensation & Benefits Highlights
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Healthcare Strength — Medical, dental, and vision coverage is employer-paid and complemented by mental health support, FSAs, and pet insurance. Onsite fitness options at HQ and fitness stipends for remote workers reinforce physical wellbeing.
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Retirement Support — A 401(k) with employer matching and immediate vesting is offered, alongside disability and life insurance. This combination supports long-term financial security.
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Leave & Time Off Breadth — Programs include PTO, paid sick days, paid volunteer time, parental leave, half‑day Fridays, and a company‑wide year‑end closure. These offerings indicate multiple pathways to rest and flexibility.
Munchkin, Inc. Insights
What We Do
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 350+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation. Not only were we honored by LA Business Journal as The Most Sustainable Company of 2022, we were also humbled to be honored on the 2023 Fast Company’s annual “Brands That Matter” list. We put our heart into everything we do, from innovating new products to our packaging & brand design. We are honored to have our work recognized with over 250 international product and brand design awards.
Why Work With Us
We pour our hearts into simplifying life with big ideas for little (and big) hands. Munchkin believes we must consciously contribute to causes that protect our future. Becoming the most loved baby lifestyle brand in the world is indeed a lofty company mission and we take it seriously. Read our 2024 Sustainability Report for more!
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Munchkin, Inc. Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
