Mixbook is the #1 rated photo book platform, empowering people to design and share life’s most meaningful stories.
The Role
The Senior App Growth Marketing Manager will lead the mobile app growth strategy, focusing on app acquisition, Store optimization, and improving funnel performance through data-driven decisions.
Summary Generated by Built In
About Mixbook
Company Mission
Mixbook is an award-winning design platform that gives consumers unmatched creative freedom to design and share one-of-a-kind stories, transforming the lives of more than 6 million people. We are the #1 rated photo book service in the US, with 43,000+ five-star reviews and a profitable, growing business.
Customers love Mixbook for our powerful and intuitive editor, exceptional quality, designer-curated themes, and fanatical customer service. Founded by two UC Berkeley entrepreneurs named to Inc.’s 30 Under 30, Mixbook has been featured on the Today Show, Good Morning America, TechCrunch, The Verge, The Washington Post, The New York Times, and more.
Today, Mixbook is a global team building thoughtful, beautifully crafted products at scale - and we’re just getting started.
Overview
Mixbook is seeking an experienced, strategic, and highly collaborative Senior Growth Marketing Manager to own and scale our mobile app growth strategy end-to-end. This role will be the single-threaded owner of app acquisition, App Store optimization, and app-specific storefront experiences, with responsibility for driving performance across the full app funnel — from install through purchase.
Reporting into the VP of Growth Marketing, this role will play a critical part in accelerating app growth by partnering closely with Product Marketing, Core Performance Marketing, Product, Creative, and Data teams. This is a highly hands-on, data-driven role focused on experimentation, optimization, and measurable impact.
Location
This is a remote position with quarterly travel to the San Francisco Bay Area. West Coast Working Hours.
What You’ll Do
- App Performance Marketing
- Own and scale app acquisition across Apple Search Ads and paid social app campaigns, optimizing toward install efficiency and downstream funnel performance.
- Develop and execute a testing roadmap across audiences, creatives, bidding strategies, and campaign structures.
- Collaborate closely with the Core Performance Marketing team to ensure alignment across channels and campaigns.
- Lead the creative testing strategy and translate performance insights into creative direction.
- App Store Optimization (ASO) & Storefront Conversion
- Own ASO strategy and execution, including keyword research, metadata optimization, creative strategy, and conversion rate optimization to improve discoverability, relevance, and store conversion.
- Leverage existing tooling (e.g., AppTweak, Appsflyer) to identify opportunities, monitor performance, and inform testing priorities.
- Manage and optimize App Store Product Pages, Custom Product Pages (CPPs), and In-App Events to support seasonal campaigns, promotions, and product launches.
- App Store Merchandising & In-App Experiences
- Lead the strategy and execution of In-App Events and app-specific storefront placements to drive discovery, engagement, and conversion.
- Collaborate with Product Marketing to translate positioning, messaging, and seasonal narratives into effective App Store and in-app experiences.
- Ensure app store assets are aligned with broader marketing initiatives while tailored to app-specific audiences and intent.
- Funnel Ownership & Performance Analysis
- Demonstrate a strong understanding of the app funnel from Open → Purchase, identifying drop-offs and opportunities to improve media conversion and velocity.
- Use a data-first approach to analyze performance drivers and translate insights into action.
- Report on app growth KPIs and test results to key stakeholders, with clear recommendations and next steps.
- Cross-Functional Collaboration
- Partner closely with Product Marketing, Creative, Product, Data, Lifecycle/CRM, and Core Performance teams to drive cohesive app growth initiatives.
- Partner with Data and Engineering to ensure accurate app measurement and attribution, including validating AppsFlyer event setup, event naming, and data integrity across the app funnel.
- Operate alongside the SEO team (focused on non-app) with clear swim lanes and shared learnings.
- Serve as the app growth subject-matter expert and point of accountability across the organization.
What You’ll Need
- 7+ years of experience in growth, performance marketing, or mobile app marketing, with direct ownership of app acquisition and optimization, with a strong emphasis on iOS.
- Proven experience managing Apple Search Ads, Google App campaigns and paid social app campaigns with a strong understanding of mobile performance metrics (CPI, CPA, LTV, CVR).
- Strong understanding of mobile app attribution and measurement, including SKAN frameworks, AppsFlyer, and best practices for event taxonomy, attribution windows, and performance validation.
- Hands-on experience with ASO, including keyword strategy, metadata optimization, creative testing, and store conversion optimization.
- Experience owning App Store Product Pages, Custom Product Pages, and In-App Events.
- Strong analytical and problem-solving skills with the ability to use data to drive strategy and day-to-day decision making.
- Experience partnering cross-functionally with Product Marketing, Product, Creative, and Data teams.
- Comfortable operating in a fast-paced, test-and-learn environment with a high degree of ownership and autonomy.
- Excellent communication and presentation skills, with the ability to clearly articulate insights and recommendations.
#LI-Remote
Company Mission
Our mission is to empower people to be creative and connect deeply with the ones they love. Unlike many growth companies, we have invested deeply in culture. Organizational health is central to our long-term strategy - we believe that when we care for our people, they build great products, our customers feel the difference, and our business grows as a result.
We want people to join us who live our values:
- Courageous Care - empathy with backbone; caring enough to be clear
- Craftsmanship - pride in what we build and who it’s for; ownership end-to-end
- Pioneer Spirit - moving fast and thinking ahead; treating constraints as creative fuel
If Mixbook resonates with you and you’re excited by the work ahead, we encourage you to apply!
Mixbook is an Equal Opportunity Employer. We are committed to creating an inclusive environment and to providing equal employment opportunities to all applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable law.
Mixbook provides reasonable accommodations to applicants with disabilities during the recruitment process. If you require accommodation to participate in the application or interview process, please let us know by reaching out to: [email protected].
Top Skills
Apple Search Ads
Appsflyer
Apptweak
Google App Campaigns
What the Team is Saying
James
Director of Design
Tessa
Art Director & Designer
David
Chief Product Officer
Kimmy
Director of Team Enablement
Adam
Sr. Product Manager
Andrew
CEO
Yurii
Engineering Manager
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The Company
What We Do
Mixbook is an award-winning design platform that gives people unrivaled creative freedom to tell their stories through beautiful, personalized photo goods. Since our start, we’ve helped more than 6 million people create one-of-a-kind books, cards, prints, and calendars, earning over 35,000+ 5-star reviews and becoming the #1 rated photo book service in the US. Our platform blends trend-forward design with a powerful, intuitive editor - so every product reflects the creator’s personal style. We believe every photo holds a story worth telling, and we’re here to help people share those stories in ways that last. Behind the scenes, we’re building the future of memory-making. Our modern cloud architecture and emerging technologies - including AI-driven design, photo curation, and image discovery - power an experience that makes it easier and more inspiring to capture and share life’s most important moments.
Why Work With Us
Human connection drives everything we do - in our platform, products, and culture. We measure success together, lead with the Golden Rule, and put people over profits. Our collaborative, inclusive environment reflects the same care and creativity we bring to every product we make.
Gallery
Mixbook Offices
Remote Workspace
Employees work remotely.
Mixbook is a remote-first company, with employees spanning all across the US. You choose where you work best. We also offer memberships to co-working spaces for anyone that needs time away from a "home office."
Typical time on-site:
None
