The Associate Brand Manager will support initiatives on specific product lines within the Califia Farms portfolio of products by conducting analyses based on category, consumer, and competitive insights. He/She will collaborate closely with cross-functional partners to drive innovation and renovation projects from concept through post-commercialization business analysis. The Associate Brand Manager will be responsible for leading the creation of packaging, sales assets, and marketing programs to support in-market performance.
This hybrid role works in the DTLA Arts District office Tuesday through Thursday.
Responsibilities- Evaluate business performance of key product lines; support Brand Manager and Brand Director to determine portfolio strategy, product line optimization and enhancements to drive performance and sales growth
- Track market trends and the evolving competitive landscape and changing consumer needs
- Analyze syndicated consumption data, panel data, internal sales data and primary research to diagnose business performance and identify new opportunities
- Lead cross-functional teams to develop and launch new products
- Create and manage detailed project timelines to ensure delivery of project milestones
- Participate in the planning and execution of marketing research studies to drive insights
- Work with R&D and Creative to develop packaging formats and designs
- Execute marketing programs to drive awareness and trial
- Coordinate the development of selling materials and marketing assets for specific product lines
- Track and reconcile marketing spending vs. planned budget
- MBA preferred, but not required
- Minimum of 1-2 years working in consumer-packaged goods (Food & Beverage preferred), marketing research, consulting, or advertising-related fields
- Exhibits strong project management capabilities, with great attention-to-detail
- Strong analytical problem-solving capabilities; comfort with pulling, managing, and driving insights from quantitative data
- Shows passion and capability for creative development and creative problem solving
- Ability to collaborate with others and engage/inspire cross-functional partners
The expected salary range for this position is between $100,000.00 - $120,000.00 per year based on a full-time schedule. Location, confirmed job-related skills and experience will be considered in setting the actual salary. As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
Skills Required
- Minimum 1–2 years of experience in consumer-packaged goods, preferably food and beverage, marketing research, consulting, or advertising
- Strong project management capabilities and attention to detail
- Strong analytical and problem-solving capabilities, including using quantitative data to develop insights
- Capability for creative development and creative problem-solving
- Ability to collaborate with and engage cross-functional partners
- MBA
What We Do
Inspired by the bounty of California, Califia Farms (pronounced “Cal-uh-FEE-ahh,” like California) is on a mission to nourish the world with the wisdom of a plant-based lifestyle. The company was named the 2021 Beverage Forum Small Company of the Year (< $1 billion in revenue); 2017 Supplier of the Year by Whole Foods Market; a 2015 “Breakout Brand” by Beverage World; and BevNet's 2015 "Brand of the Year." Califia Farms creates innovative, healthy and great-tasting premium beverages that make it easy for consumers to go plant-based and dairy-free, without compromise. It is one of the fastest-growing natural beverage companies in the U.S., as well as the #1 plant-based dairy alternative brand in the natural channel. Founded in 2010 by beverage visionary, Greg Steltenpohl, in partnership with a farmer's co-op based in the San Joaquin Valley, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant is powered by renewable energy and re-purposes more than 90% of its post-production byproduct
