Associate Brand Manager, Hot Tools and Gold n’ Hot

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Associate Brand Manager

Department: Marketing, Hot Tools and Gold n’ Hot

Work Location: Boston, MA, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

What you will be doing:

Associate Brand Manager helps to drive success for the Hot Tools and Gold n’ Hot beauty brands. This role with work alongside the Associate Marketing Director and Brand Manager, helping to plan, coordinate and direct marketing activities to achieve short-range and long-range business objectives.

• Assist in the creation and implementation of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments. Bring these plans to life, with clear objectives, goals, schedules and assignments.
• Manage and maintain brand positioning and equity across all materials and marketing channels. Including writing copy and giving direction on briefs, packaging, website, trade marketing materials, social, ads and DTC material. Collaborate with internal Content and Creative teams on the development of these assets, and will lead all aspects of coordinating artwork approvals from key partners such as Legal and Licensing. Will also work closely with Marketing counterparts to monitor campaign performance to ensure commercial goals are met/exceeded.
• Collaborate with Sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, power point presentations, relevant market data, and samples and artwork. Partner with Sales and Content colleagues to ensure in-store and online experience is flawless for our consumers.
• Support the growth of basic marketing strategies (i.e. product positioning, sub branding, required features, pricing, etc.) working with Product Development, Sales, Industrial Design and R&D/Engineering.
• Develop and implement a new product launch plan including sell in materials, packaging and ecommerce support materials, and a comprehensive outstanding consumer experience support plan.
• Conduct ongoing business performance assessments to ensure each sku is profitable, has a “reason for being” and is accurately positioned relative to other Helen of Troy products and competition in the marketplace.
• Using POS from key accounts as well as data from Nielsen, Circana, Profitero and others, will monitor movement, market share and make strategic/tactical recommendations to management on an ongoing basis. Routinely conduct store checks and evaluate competitive product offerings to gain/maintain knowledge of marketplace activities. Develop communication tools (i.e., charts/graphs) for sales, management and customer use.
• Work with Finance, Sales and Marketing Director to develop annual sales forecasts. Work with the Demand Planning Analyst and Sales to coordinate the monthly issuance of the latest estimates to update the forecast.
• Work with supply chain, engineering, quality department, program managers and creative to maintain item information including product specs, part numbers, descriptions, engineering change requests, etc.

Skills needed to be successful in this role:

• Understanding of Brand Management/Marketing in mass, drug, prestige and ecommerce retail environment
• Excellent communication and interpersonal skills
• Proven analytical skills with the ability to tackle problems and develop innovative solutions
• Excellent follow-thru and detail orientated
• Knowledge of retail pricing, promotion, distribution and merchandising
• Critical thinking ability but can act tactically and able to develop innovative marketing solutions
• Have some comfort level in addressing peers and management team
• Strong project & time management ability and organization skills are critical to this position

Minimum Qualifications:

• Bachelor's Degree
• 3+ years’ marketing experience in the consumer products/beauty arena
• Basic understanding of costing/pricing financial analysis and P&L management
• Experience in Product and Packaging Development/Management
• Experience in Microsoft Office
• Experience working cross-functionally and across an organization
• Authorized to work in the United States on a full-time basis

Preferred Qualifications:

• MBA in Marketing or Management

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.