Assistant Marketing Manager

REPORTS TO: Head of Marketing, Thailand

DEPARTMENT: Marketing & Content Studio

LOCATION: Bangkok, Thailand

KEY RESPONSIBILITIES

• Support the Head of Marketing in executing integrated marketing campaigns across print, digital, social, and experiential channels, ensuring alignment with brand guidelines and revenue goals
• Assist the Head of Marketing and work closely with the sales team to prepare local marketing proposals, presentations, and supporting materials for new initiatives and sponsorship opportunities.
• Work closely with the Head of Marketing and the Content Studio team to identify creative opportunities for new marketing concepts, branding development, and events
• Provide essential support in the planning, coordination, and execution of BurdaLuxury Thailand's signature event projects, brand-led partnership events, and consumer initiatives.
• Ensure alignment with branding, pricing, and creative frameworks of all concepts
• Assist in managing event production logistics, including coordinating with vendors and supporting the management of event production budgets.
• Track key performance indicators (KPIs) and gather data for campaign reporting to the Head of Marketing, focusing on outcome delivery.
• Support the development and maintenance of a strong database of consumers and target segments to strengthen guest lists for all signature events.

QUALIFICATIONS

• Bachelor’s degree in marketing or a related field
• Minimum 3+ years of marketing and events experience
• Strong communication skills, knowing how to understand and translate complex ideas to various teams
• Strong creativity and ability to think commercially
• Experience in managing external stakeholders, e.g., vendors, suppliers, etc.
• Ability to lead collaboratively within a matrix environment
• Passion for making work that stands out and makes a difference for our audience
• Graphic design ability and strong aesthetic sensibilities are a plus
• Fluency in both Thai and English, with excellent verbal and written communication skills in both languages

ABOUT US

BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 16 countries, employs more than 11,000 people and publishes around 500 products.