Assistant Marketing Manager, GrabAds and Partnerships

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

Grab's marketing team is responsible for both branding and partnership marketing, meaning that we aim to win not only the hearts of consumers but also the minds of our partners. The team must be develop marketing strategies and campaigns that creatively address our partners' goals through our GrabAds service offerings.

Get to Know the Role

As an Assistant Marketing Manager - GrabAds and Partnerships, you will lead a strategic direction of GrabAds client and partnership campaigns and projects. We are looking for candidate with understanding of market dynamics, consumer behavior, and the ability to translate insights into creative and effective campaign strategies that serve project goals. You will work with cross-functional teams to provide impactful solutions that drive results for our GrabAds clients and partnerships. You will report in to Marketing Head - Fintech and 5 days onsite at Grab Bangkok Office.

The Critical Tasks You Will Perform

GrabAds Client Campaign Development:

• You will lead the creation and execution of comprehensive marketing campaigns for a diverse range of clients. Develop strategic campaigns that align with clients business/marketing goals and brand position and measure the success by analyzing performance metrics.
• You will work collaboratively with GrabAds client partners and marketing team to develop innovative campaign strategies.
• You will build client relationships, offering insights and expertise to address their needs and drive long-term success.

Cross-Functional Collaboration:

• Collaborate with cross-functions including GrabAds, Marketing, Internal creative, Social media, etc. to ensure the execution of integrated marketing campaigns.

Team Leadership:

• Lead GrabAds junior planners and provide guidance to help enhance the overall strategic capabilities.

What Essential Skills You Will Need

• You have minimum of 6+ years of experience in marketing and strategic planning within a marketing, creative, or advertising agency, ideally with experience as strategic planner from a creative agency.
• You have experience working with major brands and managing multiple client accounts.

• You have experience with digital marketing, social media, and latest trends in the marketing industry.
• You are able to articulate complex ideas clearly and persuasively to clients and internal through presentation.
• Creative thinker with an understanding of branding, advertising, and consumer psychology.
• Analytical driven with the ability to translate data into actionable insights.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.