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Job Description
The Agency
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organisations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
Named Most Valuable Sports Agency by Forbes for eight consecutive years, CAA represents more than 2,000 of the world’s top athletes in football, baseball, basketball, hockey, soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally.
Company Overview
CAA Brand Management (https://www.caa.com/caabrandmanagement) is a premier brand development and management business, helping clients define and execute their strategic growth initiatives across a broad spectrum of consumer products. With more than three decades of operating experience in consumer product partnerships and licensing and offices spanning 17 countries worldwide, CAA Brand Management builds innovative, revenue-generating, brand extension programs for many of the world’s most iconic brands.
Job Description
The Brand Management division ensures the execution of the agreed brand strategies with brand owners and licensors to deliver licensed products, services, experiences and marketing activations, by assisting the Business Development teams, managing communications flows with various stakeholders and facilitating brand assurance processes and approvals.
Product Development Manager is responsible for the product development for various licensees in the Philippines and SEA across multiple brands. They are also expected to support on creatives and retail initiatives to support the overall licensing program and objectives in the region.
This role will report to regional Product Development Lead and/or to VP, Brand Management.
Skills and Requirements
- Study each brand’s product development requirements and assist licensees in making sure that they comply with all the requirements of brand owners.
- Conduct periodic product development trainings to licensees for the different brands we manage.
- Share brand assets and guidelines to licensees, as well as case studies, for inspiration.
- Encourage licensees to continuously work on product development and use the updated guides to ensure delivery of compelling products in the market.
- Understand licensee’s development timelines to ensure timely product launches.
- Conduct periodic retail checks to ensure that licensee’s products in the market are all up to date and have completed the product development approval process.
- Create POV and creative exploration decks for pitches, as needed.
- If needed, conceptualize and implement retail promotions and mall events, including but not limited to mall installations, meet and greets etc.
- Work closely with retailers and suppliers to make sure that retail branding are up to date and our licensees’ products are available in major retail outlets.
- Prepare monthly product development and retail update reports
- Account and store samples from licensees.
Please provide complete and legible information. An incomplete application may affect your consideration for employment.
Creative Artists Agency (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, gender reassignment, race, religion or belief, ethnicity, national origin, alienage or citizenship, disability, marital status, military status, pregnancy and maternity or any other legally-recognized protected basis under law.
The Company also complies with applicable laws with regard to providing reasonable accommodation for qualified individuals with disabilities. Please inform the Company’s Human Resources Department if you need assistance completing any forms or to otherwise participate in the application process.
What We Do
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. Named Most Valuable Sports Agency by Forbes for eight consecutive years, CAA represents more than 2,000 of the world’s top athletes in football, baseball, basketball, hockey, soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally. For more information, please visit www.caa.com.
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