Assistant Director of Sales - W Rome

At W Rome, we don't just sell rooms and event spaces. We create moments, experiences, and connections that people remember.

We're looking for an Assistant Director of Sales who will be the right hand of the Director of Sales & Marketing, focusing exclusively on the Sales function. 
Someone who is commercially sharp, relationship-driven, and passionate about turning opportunities into business while bringing the energy, creativity, and bold attitude that define the W brand.

This role is ideal for a talented sales professional ready to take the next step in their career and play a key role in driving the commercial success of one of Rome's most iconic luxury lifestyle hotels.

WHAT YOU'LL DO Drive Sales Performance

• Support the Director of Sales & Marketing in executing only the property's sales strategy.
• Identify, develop, and secure new business opportunities across corporate, group, entertainment, luxury travel, and lifestyle segments.
• Generate revenue through proactive prospecting, client acquisition, and account management.
• Develop strategic sales plans aligned with hotel revenue goals and market opportunities.
• Consistently achieve and exceed personal sales and booking targets.

Build Meaningful Relationships

• Create long-term partnerships with key clients, agencies, meeting planners, DMCs, and corporate accounts.
• Represent W Rome in client events, industry gatherings, trade shows, and sales missions.
• Maintain a strong presence in the marketplace and act as a true ambassador of the W brand.
• Develop and nurture relationships that drive repeat business and brand loyalty.

Convert Opportunities into Business

• Lead site inspections and client presentations with confidence and personality.
• Negotiate contracts and commercial agreements while maximizing profitability.
• Prepare proposals, quotations, and client communications with accuracy and creativity.
• Manage the sales cycle from prospecting through contract signature and handover to operations.

Collaborate Across the Hotel

• Work closely with Revenue Management to optimize opportunities and commercial performance.
• Partner with Events, Rooms, Culinary, Beverage & Food, Finance, and Operations teams to ensure seamless execution of business secured.
• Foster a one-team mentality that delivers exceptional guest experiences and commercial success.

Analyze, Forecast & Strategize

• Monitor market trends, competitor activity, and commercial performance.
• Analyze sales data and customer insights to identify opportunities for growth.
• Assist in forecasting, budgeting, and revenue planning activities.
• Continuously challenge the status quo and identify innovative ways to generate business.

Elevate the Guest Experience

• Understand each client's objectives and create tailored solutions that exceed expectations.
• Ensure every interaction reflects W's bold, vibrant, and luxury service culture.
• Build trust, confidence, and loyalty through exceptional customer engagement.

WHAT WE'RE LOOKING FOR Experience & Education

Required:

• Bachelor's Degree in Business, Hospitality Management, Sales, or a related field; or equivalent professional experience.
• Previous Mandatory experience in Hotel Sales within an upscale or luxury hospitality environment.
• Strong knowledge of commercial strategies, negotiation, and account management.

The Ideal W Candidate

You are:

• Commercially driven and highly motivated by results.
• Confident in building relationships at every level.
• Passionate about luxury hospitality and lifestyle brands.
• A natural networker who enjoys being in the market.
• Organized, analytical, and detail-oriented.
• Comfortable working in a fast-paced, dynamic environment.
• A team player who leads with positivity and energy.

Technical Skills

• Strong presentation and negotiation skills.
• Excellent verbal and written communication abilities.
• Proficiency with Microsoft Office and hotel sales systems.
• Fluent English and Italian required. Additional languages are considered a plus.

WHY W ROME?

At W Rome, we are not looking for people who simply fill a role.

We are looking for individuals who bring personality, ambition, creativity, and passion to everything they do.

If you're ready to challenge yourself, connect with the world's most exciting clients, and help shape the future of a luxury lifestyle destination, we'd love to meet you.

Own the moment. Create the energy. Drive the business. Welcome to W Rome.