Assistant Director of Marketing

START YOUR JOURNEY WITH US

JW Marriott Marquis Hotel Dubai welcomes you to the heart of the city's lively downtown district with modern luxury and award-winning service. Soaring above Sheikh Zayed Road, our bustling and dynamic 5-star hotel is one of the tallest in the world, consisting of two towers with 1608 rooms and boasts awe-inspiring views of the water and Dubai cityscape. Enjoy a swim in the outdoor pool or a workout in the fitness center before easing tired muscles with a massage at Saray Spa. Sample the flavors of the world at our 10 restaurants and lounges, which offer Japanese, Italian, Indian and Thai cuisine. For those planning an event in downtown Dubai, UAE our hotel offers 80,000 square feet of adaptable space, including a striking ballroom and outdoor venues. Explore, Dubai Mall, Burj Khalifa and Dubai Opera which are all minutes away.

LOVE WHAT YOU DO EVEN MORE

At JW Marriott®, treating guests exceptionally starts with the way we treat our associates. Because we believe it takes people who genuinely love what they do to create a truly extraordinary experience. 

Here at JW Marriott Marquis Dubai, we are looking for talented individuals, to join our amazing family and in return we are able to offer you the following: 

• An amazing career opportunity to not just work with us but open opportunities worldwide with our extensive portfolio of hotels. 
• Learning opportunities with some of the best professionals the region has to offer.
• We aim to promote our associates within as soon as the opportunity arises, so we hope to see you progress your career in line with our training and promotion schedule. 
• A competitive salary with excellent benefits which include accommodation, meals on duty, Transportation, and:
  • World class training and development, including leadership development.
  • Recognition programs.
  • Discounted accommodation in over 8,000 hotels all over the world. Yes, 8,000!
  • Discounted food & drink in all our restaurants and bars.
  • Discounts for your friends and family.
  • Unlimited career opportunities (Internationally and locally)
  • Medical and Life insurance
• Amazing support to ensure you have all the tools you require to complete your day-to-day tasks. 

OUR EXPECTATIONS FROM THE ROLE:

Experience:

• Bachelor’s degree in Marketing, Communications, Hospitality, Business, or related field preferred 
• Minimum 5 years of experience in hospitality, luxury, lifestyle, or integrated marketing 
• Previous leadership or managerial experience preferred 
• Strong understanding of luxury hospitality positioning, digital marketing, PR, partnerships, and campaign execution 
• Proven experience managing multiple stakeholders, agencies, and concurrent projects in fast-paced environments 
• UAE market experience strongly preferred

Skills and Knowledge

• Strong commercial awareness and understanding of hospitality business drivers 
• Excellent organizational and project management capabilities 
• Strong leadership and team management skills 
• Excellent written and verbal English communication skills 
• Ability to manage multiple priorities and timelines simultaneously 
• Strong understanding of social media, digital marketing, PR and brand positioning 
• Collaborative, solutions-oriented and adaptable mindset 
• Strong interpersonal and stakeholder management skills 

LEADERSHIP

• Adaptability - Determines how change impacts self and others; displays flexibility in adjusting priorities; and communicates both the reasons for change and how it impacts the workplace.
  • Communication - Customizes approach to conveying complex information and ideas to others in a convincing and engaging manner; appropriately interprets verbal and non-verbal behavior; and models active listening to ensure understanding.
  • Problem Solving and Decision Making - Models and coaches others on breaking complex issues into manageable parts, identifying and evaluating alternatives and their implications before making decisions, and involving and gaining agreement from others when making key decisions.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

MANAGING EXECUTION

• Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements for self and/or others to accomplish goals and ensure work is completed.

BUILDING RELATIONSHIPS

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

GENERATING TALENT AND ORGANIZATIONAL CAPABILITY

• Organizational Capability - Evaluates and adapts the structure of team assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

LEARNING AND APPLYING PROFESSIONAL EXPERTISE

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

  Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach team, business, and administrative challenges.

  Technical Acumen-Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges

  Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

  Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

  Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.

Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented

The following are specific responsibilities and contributions critical to the successful performance of the position:

BUSINESS RESULTS

• Balanced Scorecard Results: Implements strategies and executes activities to drive and continuously improve financial results, guest satisfaction, human capital index and market share.

ESSENTIAL FUNCTIONS

Team Leadership & Productivity

• Support the Multi-Property Director of Marketing in overseeing the day-to-day operations and productivity of the marketing team 
• Help prioritize workflows, allocate resources, and ensure timely execution of projects and campaigns 
• Foster a collaborative, high-performing, and solutions-oriented team culture 
• Provide guidance and support to marketing managers, executives, coordinators, and creative team members 

Strategy & Planning

• Contribute toward annual and quarterly marketing strategy development across all properties and business segments 
• Support campaign planning aligned with revenue goals, seasonality, brand positioning, and market demand 
• Assist in identifying commercial opportunities, emerging trends, and new audience segments 

Cross-Department Commercial Integration

• Work closely with F&B, Revenue, Sales, Rooms, Operations, Spa, and Loyalty teams to ensure marketing initiatives support wider commercial objectives 
• Ensure campaigns and activations are operationally aligned and commercially optimized 
• Support integrated business planning across key hotel initiatives and launches 

Project Management & Brand Initiatives

• Manage timelines, workflows, and stakeholder coordination across major projects including: 
  • hotel enhancement programs 
  • restaurant launches 
  • repositioning initiatives 
  • seasonal campaigns 
  • partnerships and activations 
• Ensure projects are executed efficiently and on schedule while maintaining brand standards and creative quality 

Agency & Supplier Management

• Manage external agencies, freelancers, production partners, and vendors to ensure quality output, timely delivery, and strong ROI 
• Review creative deliverables and ensure alignment with brand positioning and campaign objectives 
• Support briefing processes, production timelines, approvals, and campaign implementation 

Partnerships, PR & Activations

• Support the development of strategic partnerships, media collaborations, influencer initiatives, and brand activations 
• Assist in identifying opportunities that drive awareness, footfall, audience engagement, and incremental revenue 
• Collaborate with PR and digital teams on integrated storytelling opportunities 

Marketing Communications Focus

• Ensure all marketing collateral and communications align with Marriott brand standards and property positioning 
• Support oversight of campaign messaging, visual identity, social media, content creation, and promotional activity 
• Assist with campaign reporting, performance tracking, and marketing analysis 

 

JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.