Role Purpose
This role supports the marketing team by managing a practical Martech set-up for effective and trackable digital campaigns. Focused on improving campaign and event performance, the role helps make data and tools easier to use in daily marketing work, and supports the team in improving targeting, content, and channel performance. This role sits within the marketing team and works closely with campaign, data, and IT teams to support day-to-day campaign execution.
Key Responsibilities
Martech Setup & Marketing Capability Enablement
- Manage core marketing tools (e.g., sCRM, campaign tracking, automation platforms)
- Ensure systems are stable, connected, and easy to use for marketing teams
- Support campaign setup, tagging, and audience segmentation
- Help build a reliable data foundation for campaign tracking and performance analysis
Campaign / Event Tracking, Reporting & Insights
- Own campaign tracking setup to ensure accurate data capture across traffic, engagement, and leads
- Monitor campaign performance and provide regular reports (weekly / monthly)
- Work with MI&A to translate data into clear insights
- Support improvements in targeting, content, and channel performance
3. Campaign Optimization & Conversion Improvement
- Use campaign data to support ongoing optimization
- Evaluate performance across targeting, channels, and content
- Identify what is working and where improvements are needed
- Help improve campaign quality, lead quality, and overall conversion
4. System Connectivity & Data Flow
- Ensure smooth data flow between Martech tools, sales systems, and business platforms
- Identify data gaps or tracking issues and improve step by step
- Support building a clearer link from engagement to conversion
5. Workflow & Efficiency
- Reduce manual work through better use of tools and simple automation
- Support clear and repeatable campaign workflows
- Improve execution speed and consistency across campaigns
6. Data Governance & Compliance Standardization
- Ensure data tracking and tool usage meet company and regulatory requirements
- Maintain clear standards for tagging, tracking, and data usage
- Work with RA and IT teams to ensure compliant operations
Key Requirements
- 5–8 years of experience in digital marketing, Martech, or marketing analytics
- Solid understanding of end-to-end digital marketing campaign lifecycle
- Hands-on experience with sCRM, campaign tracking, and analytics tools
- Ability to translate business requirements into practical solutions
- Strong cross-functional coordination skills across marketing, IT, and data teams
- Detail-oriented, structured, and execution-focused
- Experience in healthcare, MedTech, or other medical industries is a plus
- Familiarity with using AI tools (e.g., for content generation, data analysis, or marketing automation) is a plus
- Fluent in English and Mandarin
Skills Required
- 5-8 years of experience in digital marketing, Martech, or marketing analytics
- Solid understanding of end-to-end digital marketing campaign lifecycle
- Hands-on experience with sCRM, campaign tracking, and analytics tools
- Ability to translate business requirements into practical solutions
- Strong cross-functional coordination skills across marketing, IT, and data teams
- Detail-oriented, structured, and execution-focused
- Experience in healthcare, MedTech, or other medical industries
- Familiarity with using AI tools for content generation, data analysis, or marketing automation
- Fluent in English and Mandarin
Philips Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Philips and has not been reviewed or approved by Philips.
-
Retirement Support — Retirement support is positioned as a standout, including a strong 401(k) match (often described at 7%) alongside pensions in some contexts.
-
Flexible Benefits — Flexible benefits are emphasized through choice in health insurance options and a broad “Total Rewards” approach that combines compensation, health and wellness, and work-life support.
-
Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous paid time off and policies covering parental leave, caregiving responsibilities, volunteering, and family medical leave.
Philips Insights
What We Do
As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030. We're always looking for ways to make life better – not only for our customers, but also for everyone working here. That's why we're taking steps to create an environment where we all acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.
