Assistant Brand Manager - CMF

What you’ll do:

• Campaign Development & Execution:
• End-to-End Campaign Ideation & Strategy: Collaborate with senior marketing manager and cross-functional teams to develop a comprehensive launch campaign that positions new products effectively in the market. This includes defining key objectives, target audience, and unique selling points that highlight the product’s value. This involves crafting impactful messaging, defining key campaign moments, and planning a structured rollout that builds anticipation pre-launch and drives sustenance post-launch.
• Content & Asset Development: Partner with creative and production teams to develop a suite of assets—such as videos, images, social content, and product descriptions—that resonate with target audiences and showcase the product’s features. Ensure all assets meet brand guidelines and are optimized for each platform’s requirements and audience preferences.
• Influencer & Partner Activation: Identify and engage influencers and partners who align with the brand’s vision and can amplify the product launch. Develop plans for influencer partnerships, product seeding, and collaborations that generate organic buzz and social proof around the product.
• Stakeholder & Cross-functional Coordination: Liaise with internal teams (product, sales, marketing, and e-commerce) and external stakeholders (media agencies, creative partners) to ensure a cohesive launch experience. Regularly update stakeholders on campaign progress and incorporate feedback to refine the campaign's effectiveness.
• Marketplaces & E-commerce:
• Strategic Platform Optimization: Develop and implement strategies to optimize the brand's presence on e-commerce platforms. Ensure that all product listings are optimized with compelling titles, descriptions, and keywords to improve search rankings and visibility within each platform.
• Enhanced Content & Listing Management: Collaborate with creative and content teams to create enhanced Brand Content adding rich multimedia elements such as videos, infographics, and comparison charts that enhance the shopping experience and highlight the product’s unique features. Regularly update listings with fresh content based on seasonality, customer feedback, and promotional events.
• Promotional Planning & Execution: Work closely with e-commerce platforms and in house sales teams to develop and execute campaigns, including seasonal sales. Coordinate launch and promotional calendars with platform teams to secure premium placements and maximize visibility during peak shopping periods.
• Data-Driven Insights & Analytics: Use platform analytics to track key performance indicators and overall sales performance. Analyze data to identify trends, customer preferences, and areas for improvement, and adjust strategies accordingly to enhance results.
• Customer Feedback & Reviews Management: Monitor customer reviews and collaborate with customer service teams to address negative feedback and implement proactive measures to encourage positive reviews, improving brand perception and trust.
• Media & Digital Marketing:
• Work closely with the in-house media team to ensure timely delivery of all media assets, supporting seamless execution across channels.
• Gauge platform performance to understand effectiveness and ROI, implementing adjustments as necessary.
• Enable best-in-class campaign plans that align with product launches and key brand milestones, maximizing impact across media channels.
• Creative Production & Brand Consistency:
• Work with creative teams and production partners to ensure all branded assets are high-quality, on-brand, and delivered on schedule.
• Coordinate with global teams to create cohesive brand communications that reflect our core values and product innovations.
• Research, Analytics & Insights:
• Conduct research to understand market trends, consumer behavior, and competitor activities within the tech category.
• Utilize data and analytics to assess campaign performance and inform future strategies, assisting senior team members in data-driven decision-making.
• Stakeholder & Partner Management:
• Build and maintain relationships with internal stakeholders, external partners, and influencers to amplify brand reach and foster collaborations.
• Act as a bridge between teams, ensuring smooth collaboration across marketing, product, sales, and external agencies.

What we are looking for:

• A postgraduate degree in marketing, business, or a related field from an accredited institution with 5-7 years of experience in marketing or brand management.
• Strong understanding of marketplaces, particularly experience with platforms like Flipkart, Amazon, or similar.
• A good grasp of media and digital marketing fundamentals; familiarity with analytics is a plus.
• Experience in creative production and working with advertising agencies.
• Excellent communication skills to liaise effectively with global teams and partners.
• A keen interest in design, technology, and culture and the drive to excel in a fast-paced, high-energy environment.
• Someone who is eager to develop and grow within a dynamic, forward-thinking company.