The Crown Is Yours
As an ASO Specialist, you'll help shape how millions of customers discover and engage with our mobile apps. You'll drive App Store Optimization initiatives that improve visibility, increase conversion rates, and support sustainable organic growth across the Apple App Store and Google Play Store. Working closely with Creative, Marketing, Analytics, and Engineering teams, you'll turn insights into action, optimize customer acquisition experiences, and help ensure our app listings remain competitive in a fast-moving marketplace. Your work will directly influence how customers find, evaluate, and engage with our apps.
What you'll do as an ASO Specialist
- Execute App Store Optimization initiatives across app listings, including metadata updates, keyword optimization, and creative asset refreshes.
- Conduct keyword research, competitive analysis, and market assessments to identify opportunities to improve visibility and organic acquisition.
- Support experimentation efforts by setting up, quality checking, monitoring, and analyzing A/B tests across app store listings.
- Analyze performance metrics, including installs, conversion rates, keyword rankings, and organic growth trends, and translate findings into actionable recommendations.
- Partner with Creative, Marketing, Analytics, and Engineering teams to implement optimization strategies and support business priorities.
- Maintain app store listings to align with seasonal campaigns, app releases, feature launches, promotions, and evolving customer needs.
- Monitor app store algorithm changes, industry trends, and competitor activity to identify emerging opportunities and risks.
- Track and report on key performance indicators, helping measure the impact of optimization initiatives and inform future strategy.
What you'll bring
- A Bachelor's Degree in Marketing, Business, Analytics, or a related field.
- At least 1 year of experience in App Store Optimization, with experience driving organic growth and conversion optimization for mobile apps.
- Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.
- Experience working with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms.
- Strong analytical skills with experience using Excel or comparable data analysis tools to identify trends and uncover opportunities.
- Familiarity with A/B testing methodologies and a data-driven approach to measuring performance.
- Strong attention to detail, organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
- Excellent written and verbal communication skills, with the ability to present insights and recommendations to cross-functional stakeholders.
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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Skills Required
- Bachelor's Degree in Marketing, Business, Analytics, or related field
- At least 1 year of experience in App Store Optimization driving organic growth and conversion optimization
- Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices
- Experience with App Store Connect, Google Play Console, Sensor Tower, AppTweak, or similar optimization and analytics platforms
- Strong analytical skills with experience using Excel or comparable data analysis tools
- Familiarity with A/B testing methodologies and a data-driven approach to measuring performance
- Experience conducting keyword research, competitive analysis, and market assessments
- Strong attention to detail, organizational skills, and ability to manage multiple priorities in a fast-paced environment
- Excellent written and verbal communication skills, with ability to present insights to cross-functional stakeholders
- May be required to obtain a gaming license issued by the appropriate state agency as a condition of employment
What the Team is Saying
DraftKings Compensation & Benefits Highlights
What are DraftKings's perks and benefits like?
DraftKings offers a comprehensive benefits package designed to support employees’ health, financial wellbeing, and work-life balance. This includes medical, dental, and vision coverage, along with mental health resources, wellness programs, and flexible paid time off. Employees also receive family support benefits, including 14 weeks of 100% paid parental leave for all global team members, as well as fertility, adoption, and childcare support.
Financial benefits include a 401(k) with company match, equity opportunities, and professional development support.
In addition, DraftKings provides workplace perks such as free meals and snacks, commuter benefits, and a collaborative, fast-paced culture with hybrid or remote flexibility depending on the role.
DraftKings Insights
What We Do
It's simple, at DraftKings, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best, most trusted, and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Why Work With Us
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. Ready to own what’s next?
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.
