Art Director

Posted Yesterday
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Boston, MA, USA
In-Office
75K-113K Annually
Mid level
Kids + Family • Retail • Robotics
The Role
Lead concepting and design for retail and LEGO-owned campaigns across ecommerce, digital, social, email, in-store and experiential channels. Collaborate with creative leads, strategists, project managers and external vendors to develop, present, and execute shopper-focused campaigns that meet marketing objectives and brand guidelines.
Summary Generated by Built In

Job Description

Are you obsessed with bold creative and marketing approaches that drive cut-through design and deliver business results?

We are looking for an experienced and well-rounded Art Director to support campaign ideation and development and be a part of a dynamic team. The ideal candidate should have strong skills in both digital and print, the ability to approach projects with creativity and passion backed by insights, have big ideas and can convey them through beautiful visuals, and understands how to work in a fast-paced global environment.

Core responsibilities

The Art Director is responsible for concepting and designing campaigns for 3rd party retailers and LEGO-owned retail channels. Working with creative direction, you will bring the ideas to life, solving marketing challenges and design best-in-class brand expressions and experiences across ecommerce, digital marketing, social media channels, email, activations, window displays and in-store point of sale.

Conceptualize new campaign ideas that are shopper-focused and deliver a premium and memorable experience for shoppers and consumers.

  • Taking directions from Creative leads and Strategist on the creative brief, create content across marketing levers and for multi-channel execution.

  • Actively participate in brainstorm sessions with the creative team to develop concept proposals.

  • Support the development of concepts that solve business problems and meet marketing objectives with thoughtful campaign tactics and compelling design.

  • Present concepts and ideas to senior creative staff in a clear and compelling manner, articulating and defending creative direction choices, collaborate and iterate based on feedback from cross-functional partners.

  • Collaborate across the team with Project Managers, Strategist, Copywriter, and the Creative team to meet campaign milestones and deliverables.

  • Collaborate with external vendors including illustrators, 3D artists, motion graphics and video specialists, structural engineers, etc. to ensure highest level of campaign execution.

  • Ensure a high standard of visual execution across all work and within all brand guidelines.

  • Stay on top of industry trends, design technology, and new marketing platforms.

Play your part in our team succeeding

The Commerce team within Our LEGO Agency, in-house creative agency, brings the retail marketing strategy to life for shoppers and consumers. The Art Director plays a key role in concepting, designing, and delivering those campaigns and experiences.

Do you have what it takes?

  • Mid-level professional with design experience, art directing internal and external teams

  • Experience from an external advertising agency, designing for global brands, preferably retail or retailer marketing

  • Experience producing video content for social media channels

  • Portfolio must reflect strong conceptual and design skills; a link to an online portfolio showcasing relevant work

  • Must be an expert level in following applications: Adobe CC (Photoshop, Illustrator, and After Effects), Figma and Microsoft Office.

  • Proven track record of delivering bold, effective campaign concepts across mediums: digital, traditional and experiential

  • Ability to self-direct, multi-task, prioritize work assignments.

  • Strong communications skills and an ability to present work intelligently and concisely in internal reviews and in stakeholder meetings.

  • A deep understanding of the creative development process and ability to consistently deliver excellent design based on a working knowledge of what goes into successful marketing campaigns

  • Comfortable working in a fast-paced environment with multi-discipline teams.

Additional details on this position

  • This is a Lead Professional level role based at 1001 Boylston St in Boston, MA.

  • Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

  • There will be no relocation assistance for this role.

#LI-LA1

Compensation

The salary for this position has a range of $75,436.00 - $113,154.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
 
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.


We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
                                                                                                                                             
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Skills Required

  • Mid-level professional with design experience and experience art directing internal and external teams
  • Experience from an external advertising agency designing for global brands
  • Experience designing for retail or retailer marketing
  • Experience producing video content for social media channels
  • Portfolio (online) demonstrating strong conceptual and design skills
  • Expert-level proficiency in Adobe CC (Photoshop, Illustrator, After Effects)
  • Expert-level proficiency in Figma
  • Proficiency in Microsoft Office
  • Proven track record delivering campaign concepts across digital, traditional and experiential mediums
  • Ability to self-direct, multi-task, prioritize work assignments
  • Strong communication and presentation skills for stakeholder reviews
  • Deep understanding of creative development process and marketing-driven design execution
  • Comfortable working in a fast-paced, multi-discipline team environment
  • Based at 1001 Boylston St, Boston, MA with a hybrid 3-day in-office model (no relocation assistance)

The LEGO Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.

  • Fair & Transparent Compensation Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
  • Parental & Family Support Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
  • Wellbeing & Lifestyle Benefits Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.

The LEGO Group Insights

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The Company
HQ: Billund
19,827 Employees
Year Founded: 1932

What We Do

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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