At H&M Creative Studios, we develop and deliver H&M’s customer-facing brand and content experiences globally.
Bringing together strategists, creatives, designers, creators, producers and specialists, we are responsible for H&M’s global campaigns, editorial storytelling, creator marketing, organic social channels, e-commerce content, brand design and physical brand experiences.
Together, we shape how millions of customers discover, experience and engage with H&M every day.
WHAT YOU'LL DO
As an Art Director & AI Artist, you will shape the visual expression of H&M's customer-facing content by combining creative vision, fashion storytelling and cutting-edge AI capabilities. You will create inspiring imagery across Category Inspiration and Lookbook concepts, exploring how generative AI can elevate creativity while ensuring high commercial relevance and visual excellence
You will:
- Develop creative concepts and visual ideas for Category Inspiration and Lookbook imagery, produced through AI-generated workflows or traditional photography.
- Create compelling still and moving imagery using generative AI tools, while also acting as Art Director on traditional productions when required.
- Lead the creative direction of AI-generated visual content, ensuring alignment with brand expression, customer needs and commercial objectives.
- Guide image selection, allocation and cropping within AI-driven production workflows to create cohesive and impactful visual storytelling.
- Develop and provide briefs for casting, lighting, hair and make-up to support the overall creative vision.
- Stay up to date with trends and developments across fashion, lifestyle, art, technology and generative AI to continuously evolve creative output and ways of working.
WHO YOU'LL WORK WITH
You will be part of H&M Creative Studios, collaborating closely with creatives, photographers, producers, stylists, designers, AI specialists and other cross-functional partners across the organisation. Together, you will explore new creative possibilities, push visual innovation and redefine how inspiring fashion content is created at scale.
QualificationsWHO YOU ARE
We are looking for people with…
- Advanced expertise in generative AI tools, workflows and creative techniques, demonstrated through a strong commercially applied portfolio.
- Strong art direction and visual storytelling capabilities, with the ability to develop concepts that inspire customers and elevate brand expression.
- Experience creating high-quality still and moving imagery across fashion, lifestyle or related creative industries.
- The ability to evaluate, refine and elevate creative output while maintaining strong commercial awareness.
- Experience optimising creative workflows and adapting processes to leverage emerging AI technologies and tools.
And people who are…
- Highly creative and curious, with a passion for fashion, culture, visual trends and emerging technology.
- Eager to experiment, explore new ideas and challenge conventional approaches to content creation.
- Collaborative and generous in sharing knowledge, mentoring colleagues and driving collective learning.
- Adaptable and comfortable working in a rapidly evolving creative and technological landscape.
- Driven by innovation and motivated by identifying new opportunities to create customer value through creativity and AI.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
25% staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET)
H&M Incentive Program – HIP
JOIN US
Our uniqueness comes from a combination of many things — our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
This is a full-time permanent role based in Stockholm. Please send your CV in English as soon as possible, by 19th October 2026.
*We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you not to attach a cover letter in your application.
Skills Required
- Advanced expertise in generative AI tools, workflows, and creative techniques, demonstrated through a strong commercially applied portfolio
- Strong art direction and visual storytelling capabilities
- Experience creating high-quality still and moving imagery across fashion, lifestyle, or related creative industries
- Ability to evaluate, refine, and elevate creative output while maintaining commercial awareness
- Experience optimizing creative workflows and adapting processes to emerging AI technologies and tools
- Passion for fashion, culture, visual trends, and emerging technology
- Ability to collaborate, share knowledge, mentor colleagues, and support collective learning
- Adaptability in a rapidly evolving creative and technological landscape
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
